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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Taking Care Of Business

When I’m not tackling client projects and responsibilities at Fruchtman Marketing, I spend some of my free time at a local gym teaching a few fitness classes. Recently, there were some complaints from members that I overheard, regarding some extra fees for a specialized class the gym was going to offer this summer. They felt it...

Panic Room

Hollywood Reporter had an interesting story in September regarding the new “must have” in your personal mansion. Many of the ultra- affluent have built what appears to be a secondary luxury home equipped with secret panels, bookcases and mirrors. Some are well below the earth’s surface and many are equipped with home theatres along with cigar...

Media Work NEVER Ends…..

Everyone knows that when a media schedule is placed the work doesn’t end there. Invoices need to be checked, co-op needs to be submitted, yadda yadda yadda. What a lot of people don’t think about is that you need to pay attention to where your ads are running and be prepared to make changes if necessary. A...

Your Customers Want To Be Co-Creators

As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients, and while doing research. Below are items to take note of, digest, and consider for the future welfare of your business. 1.Your customers are chameleons. As noted by research firm Ernst & Young, today’s consumers are very difficult to pin...

Fall Premiere Week 2016

Every fall, the major TV networks air new episodes of their top primetime shows as well as release the new shows they’ve been promoting. All of this kicks off during “premiere week” in September; this way the shows’ finales can air during the November ratings period, hopefully helping the networks grab major ratings and, consequently, major...

Lipstick On A Pig

Unless you've been hiding under a large piece of rough diamond, it's hard to escape the fact that sales are down in the luxury market. In fact, according to The Luxury Institute, luxury retail has reported a 20% drop in retail traffic. And, according to a new Unity Marketing Study on affluent shoppers. The study is...

The E-commerce Tsunami is Coming…Are You Ready?

The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a sudden, usually violent event. These events disrupt the world around them and cause chaos, mostly for those who are ill-prepared. Technology is such a disrupter, as we have seen in the past 6-7 years. The iPhone, for...

May You Never Be Lucky

Everyone has their quirks, right? Everyone who knows me well knows I suffer serious aversion to certain things. Like chalk. Unglazed terra cotta pots. A certain coated paper stock that feels like suede (I cannot touch it!) And a certain short word used to describe a perfect, decadent cake, starting with the word m and ending...