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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Designer Retailer Dilemma

by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still getting over the trauma of wearing a mask for 8 hours, the masked police tooling the aisles, the sheer hypocrisy of it all (with shoulder-to-shoulder cocktail parties and events sans masks). The overall exhaustion, occasional frustration, and...

4 SEO Tips for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing Search Engine Optimization (SEO) can often seem confusing or overwhelming. This is especially true for jewelers. Since we've talked in the past about what SEO is, let's focus today on four tips for actually doing it.  Highlight The Pillars of Your Business Is your main focus bridal, watches, and fashion jewelry? Or...

The Truth About eCommerce

by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed,  and eCommerce transactions became the only real opportunity to drive sales. Year over year, online sales...

What’s So Special About It?

by Angie Ash, EVP Last week, I had a very engaging conversation with a UCLA grad student researching, you guessed it and no pun intended, an emerging engagement ring brand. The new brand, which had to be kept from me, was considering an online storefront with a brick-and-mortar showroom. Emily asked me some great questions and we discussed...

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS software, accounting, etc. Yet, few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact is,...

Three Consumer-Based Goals for the Jewelry Industry

by Angie Ash, EVP I have been working within the fine jewelry industry now for over 25 years. That’s a lot of time to ponder the intricacies of the business-consumer connection and what retail jewelers can do better!  While the industry as a whole is making strides, (adopting service technology such as Podium is one example), work still...

Could Google Be Making A Virtual Window Into Your Store?

by Charles Pobee-Mensah, Director of Digital Marketing As tech companies busily move forward with figuring out how to create the next generation of technology, we slowly start to get a glimpse of how things might change for the world of retail jewelry. During a recent conference, Google gave us a little preview of something that could change...