by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The local Red Cross provided the training from an early age, and by the time I was 10 years old, I became a Red Cross Junior Lifeguard. I certainly wasn’t a Michael Phelps, but I could dive to...
by Angie Ash, Executive Vice President We’re all guilty of it. We size people up while we’re waiting in a line, sitting at a table in a restaurant, or passing someone on the highway. We tend to lump people in buckets based on their appearance and our thirty seconds of judgment. We don’t mean to do this,...
by Charles Pobee-Mensah, Director of Digital Marketing In a high tech world, marketing software can be expensive and confusing to use. As a busy jewelry retailer, you may elect not to even bother. Of course, without staying up on things, you run the risk of falling behind during a generation of quick change. Fortunately, Google has your back. Here...
by Kyna Steinfurth, Media Director For years Fruchtman Marketing has been invited annually to speak with the senior marketing class at our local university. We offer insights into marketing to assist these students with their marketing plan thesis. We quickly realized that what these students needed most was a Media 101 on how to strategize, and plan,...
by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital advertising than on Television advertising. To be factual (and according to media buying firm IPG Mediabrands), $209 billion dollars were spent worldwide in Digital versus $178 billion in TV. The predictions are by 2020, digital ads will...
by Angie Ash, Executive Vice President Imagine the following scenario: You’re in a staff or team meeting, discussing a big project or event. Ideas are thrown on the table. Of course, someone has a very strong opinion about one of the ideas over the other. It’s decision time and everyone agrees with the person who voiced the...
by Charles Pobee-Mensah, Director of Digital Marketing On January 11, Facebook CEO, Mark Zuckerberg said: “I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” In order to achieve this goal, here are some changes that Facebook is planning and expecting to take...
by Kyna Steinfurth, Media Director A lot of business owners feel that if they are going to grow their business they need to market their message to everyone and use the most impressive marketing options to stand out from the crowd. The problem with this way of marketing is that it is extremely expensive. They do not...
by Ellen Fruchtman, President In an article which appeared on RetailDive.com, October 20, 2017, titled "The Definitive Guide to Generational Marketing", author Cara Sappini revealed some interesting data and observations. We all know generations have different shopping habits, and how many times can you read about Millennials wanting the “experience”? Here’s what marketers have to say about...
by Shane O'Neill, Vice President Digital Marketing - talk about a buzzword! Everyone’s an “expert”, yet most are not. The problem is that anyone can pretty easily launch digital marketing campaigns or even start a business. So it has been these last few years with “digital media companies” popping up everywhere. It seems that everyone offers digital...