Let’s face it, not just kids are overscheduled these days so the last thing I want to do on weekends is run errands, like shopping for groceries. This weekend, though, I had a bit of a revelation, at least for me. And that revelation is the independent grocery store is king. Why? Because more than Netflix...
One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a great commercial on many creative levels, it is also a metaphor for what’s going on today in our industry. The 60-second commercial features some of the greatest athletes from Michael Jordan to Peyton Manning. These illustrious...
Let’s face it. To compete, you need to offer customers more than a product. You need to give them something they can’t find anywhere else – a unique and valuable experience. And that experience is basically another way of thinking about your brand. As a retailer, your brand is what is known as an experience brand. It’s not just...
Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever comes in the store because they saw a post on Facebook. It’s all one big smoke and mirrors scam with a bunch of gobbledygook industry jargon like CPM, CPC, CTR and so on. Yet, everyday businesses...
Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven this change? Here’s the answer. There is no doubt we are seeing a shift in retail. If you haven’t signed up for online newsletters like Retail Dive or Luxury Daily, I suggest you do. Not only because...
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need to turn to our own staff – many of them millennials – to find out how much they truly enjoy purchasing online, and how much of it is truly just hype. Turns out there’s a healthy...
One of my biggest pet peeves is working with media reps who do not understand the information that they are sending to me. They are either sending me rankers showing why their radio station or TV programs are more popular than the competition or forwarding me information about how another media medium is struggling. A good media...
Top Five Ways To Misuse Your Agency. Ok. I saw that. You just rolled your eyes at my title. And that’s because you’re thinking I’m biased; I work in marketing, for a marketing agency no less. You’re right. And that’s exactly why you should listen up. It takes an insider to point out the biggest mistakes clients...
Are you ready for JCK? In approximately 4 weeks, retailers will descend upon one of the largest (if not the largest) jewelry shows in the world. There is no doubt doing business for retailers, suppliers and vendors is getting tougher each and every year. So, perhaps this will be the year to step back and assess exactly...
Making Mother's Day MOM-entous! With Mother’s Day next weekend, we’re sure you have your promotion lined up and ready. Here are a few additional ideas to ramp it up even more in-store if you’re looking for some extra inspiration! Create a case for Mother’s Day gifts. Include several price points and ideas inside for all budgets. Call...