With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday, especially for jewelers – heck, for U.S. retailers as a whole. Mother’s Day, according to eMarketer, is the third largest retail holiday in the United States; it is said that over 80% of Americans celebrate Mother’s...
Nordstrom is a company that does it right. And yet, this king of all service retailers is laying off 400 people - 140 of which are from their tech staff. Imagine what the headline would read if it weren’t Nordstrom. Oh, it would be this. Despite the recent and sad news from one of my favorite retailers,...
Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...
The Fruchtman Marketing team has fielded a lot of questions about geofencing and how our retailers should be using the service. Geofencing is a location-based mobile service that lets marketers send messages to smartphone users when they enter a predefined area around a specific location, such as a shopping center. These messages can be texts, emails,...
Many of you might be heading to a jewelry show in Chicago and even more will be heading soon to Las Vegas. There you will find some educational offerings. Some will make attending these offerings part of their journey and for those that do, perhaps there is an important question you need to ask yourself: What...
Attention jewelers: steer clear of Wheel of Fortune until mid-November. Everyone knows by now that political advertising is going to dominate the airwaves for most of 2016. Turn on the television or radio, open the pages of your favorite newspaper, visit your favorite website – you’ll most likely hear or see a local, state or national political...
We’ve read again and again how mobile usage is changing the way we market to consumers. We all know how much we have come to truly rely on our phones to be our pocket computers — and not really our phones so much. When you think about it, calling these devices smartphones is not really accurate...
Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television. It’s all everyone seems to be talking about. I get it, as approximately 87% of consumers use more than one device at a time. That number is huge! But…they’re failing to point out the continued necessity...
Lab-grown diamonds are diamonds, correct? They’re not cubic zirconia. They’re not glass. They’re not moissanite. They are real diamonds with all the same physical and chemical properties. According to a story reported about a year ago on the CBS local LA affiliate, “A synthetic diamond is going to have the same physical, chemical and optical properties as...
Over the course of the last year or two we’ve made it a point to discuss synthetic diamonds with our clients – lab-grown diamonds, we’ve pointed out, have the potential to quickly become popular with bridal consumers, particularly millennials. We’ve wanted to make sure that synthetic diamond production was on everyone’s radar (if it wasn’t already). ...