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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Co-op vs. Store Branding

It’s that time of year again. Co-op advertising for 2015 is due to be submitted for reimbursement. In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it. A lot of vendors have made changes...

Houston, We’ve Got A Problem.

If you are one (of the many) upscale, fine jewelry retailers who did not see their sales go through the roof this holiday season, or if you are one (of the many) upscale, fine jewelry retailers who saw a reduction in their average sale, or if you are one (of the many) upscale, fine jewelry retailers...

Facebook Messenger – Becoming a Beast of Its Own

Everyone thinks of Facebook as the social media gorilla, and rightfully so, but few people recognize that coming in not far behind Facebook is Facebook Messenger. In fact, many haven’t even realized yet that Messenger is an entity separate from Facebook (Facebook and Facebook Messenger separated in 2014). The user count for Facebook Messenger has grown...

Making Your 2016 Business Goals a Reality

Happy 2016! With a new year comes new goals or, perhaps, the resolution to make last year’s goals THIS year’s reality. Finally. You’re ready. Right? The problem with most resolutions is the fact that in order for them to become a happy reality, a new habit must be formed, and according to a study by Health...

Digital Wars: Your Marketing Awakens

Digital Wars - Episode VII It’s a time of uncertainty. Unrest grips the jewelry industry as the influence of digital marketing spreads. Some jewelers stuck on the old ways struggle with this new order as rebellious newcomers embrace this change and build new alliances.  As they cast away digital marketing from their budgets, they find it difficult to...

Black Friday: What You Need To Know

At this point, your Black Friday plans should be in place and your advertising airing. If you found yourself skipping Black Friday this year because you were unsure of what exactly to do, here is some information to keep in mind for next year. The Offer: Not sure of what offer to use? At the end of...

Sleigh Bells Ring. Are You Listening?

As the song goes, “It’s the most wonderful time of the year.” For many people, possibly you included, it’s also the most stressful time of the year. Make your in-store holiday experience for your customers as relaxing and festive as it can be by engaging all their senses. Sight: Everyone likes some holiday cheer. Have fun determining...

What Will You Stand For In 2016?

2016 – believe it or not, a new year is on the horizon. Before you know it the Thanksgiving turkey will be devoured, the Christmas tree will be down, Auld Lang Syne will have been sung and we will be wondering where 2015 went. For many, the New Year signifies a time to make a change, a...

Do Business and Politics Mix?

You work hard to build a business. So if you have strong feelings about a political view, should you stand behind your convictions? On this Election Day – November 3, 2015 – it seems like a great subject to write about because we have exactly 365 days until the big one, and the candidates are certainly...

Magazines Guarantee ROI

Print advertising isn’t dead, and one group is out to prove it in a big way. Earlier this month, The Association of Magazine Media (MPA) announced an initiative to guarantee return on investment for print advertising. If an advertiser’s campaign meets certain criteria, they would qualify for additional free advertising placements if they fail to reach the...