logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Main

A Cookieless Future

by Angie Ash, EVP I have to be honest. When Google announced that it wasn’t going to replace cookies in Chrome with any new proposed personal identifiers, I was neither surprised nor upset. If you’re reading this and not entirely sure what cookies are, you should be soon. That’s because when you visit a website, any tracking...

Is Apple Hurting Your Facebook Advertising?

by Charles Pobee-Mensah, Director of Digital Marketing Mom and Dad are fighting. And we're all caught in the middle. In this case, Mom and Dad are two tech giants, Apple and Facebook. And at this point, we're still not sure if the collateral damage will be like Hong Kong after the Godzilla vs. Kong battle. Let's take a...

Visionaries Wanted.

by Ellen Fruchtman, President The road is winding when it comes to business. Sometimes uphill. Sometimes downhill. And, everything in-between. We’re reading article after article about how businesses weathered the COVID storm and how those that thrived made the necessary adjustments. Necessity is the mother of invention. But, what if we weren’t always driven by necessity and...

Things That Make You Go “Hmmm?…”

by Angie Ash, EVP Jewelry campaigns typically involve some storytelling. And some campaigns are clever and make sense, like romancing three-stone rings into a past/present/future ring. Or making that pendant of swirling diamonds not just be a nice design, but a “journey”. Other things are a bit more far-fetched, or just plain crazy. We’ve seen it all...

Online Marketing Strategies for Jewelry Stores

by Charles Pobee-Mensah, Director of Digital Marketing With the plethora of online marketing options available to us all, it's easy to get lost in the quagmire of "opportunities". Instead of looking at more new options, let's take a step back and think about the core strategies that work for jewelry stores online. Marketing to Current Customers Collect > Engage...

Hard Habit To Break

By Angie Ash, EVP Many retailers had their best year ever in 2020. Perhaps that was due to rolling up their sleeves and embracing necessary changes to get business done. Or maybe it was because their best customers were spending money on jewelry instead of travel. Likely, it was a fortunate combination of both! Now, however, there...

Follow the Science

By Ellen Fruchtman, President How many times have you heard those three, simple words? Probably more often than you would like in 2020, and sadly continuing on in 2021. We can use science to guide us through our medical decisions. Conversely, there is no science to follow in the world of marketing. We get to follow research....

The Secret to Unlock Social Media Success

By Shane O’Neill, Vice President Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. If you think you can hand off your social media presence to some service for $195 a month, you’re not even in the game. If...

Getting Personal with Clienteling

by Angie Ash, EVP Know what’s great? Receiving a text message from a business that sounds genuine and specifically written to me. Know what’s not great? A canned, cut, and pasted attempt to “connect”. Getting business done during a pandemic meant jewelers HAD to turn the innovation switch on to stay alive. And retailers got in line accordingly...