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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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It’s Already the Holiday Season

Guess what? Just because you may be one of those last-minute holiday shoppers, either convinced that the best deals are out there December 24th, or on a mission because you procrastinated all month, it does not mean the rest of the world thinks or acts like you. The truth of the matter is that more than...

What Are You Waiting For?!

September was an insane month for us here at Fruchtman Marketing – it was annual meeting month. We structured the month for several of our clients to travel to Toledo, sit down with the marketing team, and talk shop. We learned about our clients’ 2015 to date, solidified Q4, and mapped out the 2016 strategy for...

Where Are You, Howard Beale?

You have to admit, there are many times life imitates art. Take the movie, Network (1976). Written by Paddy Chayefski, the film was considered "culturally, historically, or aesthetically significant" by the Library of Congress. If you haven't seen it (I'm assuming there are some younger people out there reading this), you really must. It is as...

Facebook: You’re Doing It Wrong.

As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may hear, Facebook is still the most effective social tool for independent jewelers. Other top players, such as Pinterest and Instagram, are simply not as effective in brand building and driving sales. Sure, there are exceptions to...

Not Such a Clear Process

Last week, De Beers released a reprint of a very recent article entitled "Dirty Diamonds," which was featured in the August 27 issue of "Time." The article highlighted the conflict and misery still found in the diamond mines of the Congo and pointed out the pitfalls of the Kimberley Process. As I'm sure all of you know, the Kimberley Process,...

Still Waiting to Book Your Q4 Media?

September is a crazy month for us here at Fruchtman Marketing – September is a planning meeting month. We’ve set aside the month for our clients to travel to beautiful Toledo, sit down with us in our office, and have our annual pow-wow. We’ll be learning more about our clients’ 2015, solidifying Q4 and mapping out...

Clear as day.

There are certain things I know clear as day: I'm not going to win the HGTV Dream Home Sweepstakes. We'll never know what the hell Tom Brady was thinking to get implicated in Deflategate. Your bridal customer is not afraid to buy online. To be clear, only 1 out of 10 bridal customers are currently buying online*. But, the primary...

The Truth About Media Stats

One of my biggest pet peeves is working with media reps who don’t understand the information they are sending. They are either sending rankers showing why their radio station or TV programs are more popular than the competition, or they’re forwarding information about how other media is struggling. If you work with a media planner (or do it...

Why Reviews are Great for your Business

So you’ve determined where you’re going on vacation. You can’t wait to have that fruity drink in your hand. And now you’re ready to book your accommodations. Chances are, you’re going to do your due diligence and check out what others are saying about the resorts you’re considering before you make your decision. There’s no doubt online...