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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Store fronts with people lingering, copy that says Soho Experience by AJS

Small Trade Show Successes

By Angie Ash, Executive Vice President As I sit here on day 2 of the Atlanta Jewelry Show, I am inspired to comment on the advantages of a small trade show. Yes, everyone is talking about Covid-19 and questioning if the JA Show and JCK will really happen, but even though the virus is in Atlanta, it...

Multiply Your Ad Effect with Your Website

by Charles Pobee-Mensah, Director of Digital Marketing Pouring money into ads can be nerve-racking. It's hard to know which platforms will give you the biggest boost and whether they're working. But what if you could multiply the effect of your ads? Well, with your website, you can. Here's How It Works When you run ads, people hear about you....

two young women with shopping bags at a mall

Ready to Catch Some Zs?

By Ellen Fruchtman, President Don’t let the title mislead you. At quick glance, I bet you thought I was talking about getting some well-earned rest. Not that we all don’t need that. This article is about to address the generation behind Millennials. You know, Gen Z. Because truthfully, the oldest of that generation (starting in the year 1995 leading up to...

Use Facebook For What It Is

By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers on the subject. “How to get the most from Facebook”, “How to Sell on Facebook”, “Get More Fans on Facebook”, the list goes on and on. Yet, almost all of you are using the channel wrong and...

Here Come the Brides…or Not

by Angie Ash, Executive Vice President Owning Bridal. Many jewelers want to claim it in their market. And, yes, every jeweler should desire to have a certain percentage of the bridal business. After all, it’s usually the first major jewelry purchase in a couple’s lives together, and a starting point for a jeweler to build future business....

Future Tech and the Impact on Retail

by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The list of stalwart retail stores closing their doors is growing, including Macy’s and JC Penney. Shopping malls are becoming so 2010 and people would rather Netflix and chill than head out and go shopping. Now, we can...

checklist of 2020 goals

Making Your 2020 Business Goals a Reality

by Angie Ash, Executive Vice President Happy 2020! With a new year comes new business goals or, perhaps, the resolve to make last year’s goals this year’s reality. Finally. You’re ready. Right? The problem with most resolutions is the fact that in order for them to become a happy reality, a new habit must be formed, and...

Man with question marks around him

In the Know.

By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate, nothing could be further from the truth. In fact, it can make the difference between surviving or thriving. Information is king. And, if you really want to secure information that can change the course of your business,...

Wish list concept, pen on white paper note pad with handwritten headline as Wish List and numbers listed on wood table in soft tone, things wanted

Sell More This Holiday Season with Your Website Wishlist

by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s not to love? Customers spending time creating a list of things to buy from you. It’s magic. But a wishlist on a jewelry store website is especially powerful. Let’s talk about why, and how you can promote...