By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your own brand awareness. Ahhh. It’s co-op time. Typically, by the end of Q1, many larger brands who dole out the dollars (actually...
By Angie Ash, Executive Vice President Years ago, before the Internet, business and product reviews weren’t necessarily relevant to a company’s success or failure. If a company disappointed a customer, a phone call was likely placed, or a letter mailed to voice displeasure. When a customer was extremely thrilled with a product or service, there may also...
by Charles Pobee-Mensah, Director of Digital Marketing As a marketing agency, we get more than our fair share of suggestions from clients. But some ideas are distractions. Our clients rely on us to sort the wheat from the chaff. And that’s what we’re going to do for you today as well. Don’t get stuck focusing on shiny...
By Ellen Fruchtman, President Yes, it’s the end of February, and for those planners out there, you should already have your 2019 budget finalized. But, I have a sneaky suspicion many of you are still going by the seat of your pants with zero strategies and no rhyme or reason as to what you should do and...
By Shane O'Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...
by Angie Ash, Executive Vice President Toward the end of 2018, as I was going through my morning email, it struck me how much “junk” email I had been accumulating. Not spam, these were emails I had opted into receiving, some delusional, like the notion that someday I’ll actually win HGTV’s dream house giveaway. (Insert loud laughter...
by Charles Pobee-Mensah, Director of Digital Marketing No one likes seeing low numbers. We all know the feeling of seeing lackluster results. But the difference between the winners and the losers is what you do in response. Get ready to turn this ship around. Here are five steps to take when your online campaign misses the mark. Get...
By Ellen Fruchtman, President Like it or not, the “share economy” is here. In fashion, it started with online companies like Rent the Runway and Bag, Borrow and Steal. Now there is Tulerie, a rental company that allows people to borrow fashion and accessories from one another. Think about how we share everything from rides (Uber and...
By Shane O'Neill, Vice President The 2008 financial crisis was an event we could all do without again. Some businesses never made it out alive and others are still recovering. Proceeding with caution, preserving capital and waiting it out were the prevailing attitudes. The first thing to get cut was marketing, yet that knee-jerk reaction, in most...
by Charles Pobee-Mensah, Director of Digital Marketing If you’re interested in doing better in 2019, then January is a great month to understand what happened in Q4 2018. As a jeweler, you likely did more advertising, more sales, and had more website traffic in this quarter than in any other. So let’s take a look at four...