by Kristy Cartmell, Designer / Social Media Specialist I’ve been a creative person since the day I was old enough to hold a pencil in my hand and with that lifestyle comes great opportunity...
by Shane O'Neill, Vice President For those who advertise with Google Ads, the platform has begun to roll out COVID-19 ad credits. To qualify, you need to be a small to medium-sized business with a Google Ads spend in ten out of twelve months of 2019, and in January and/or February of this year. Most ad accounts...
by Michael Fruchtman, CEO/CFO If there is a silver lining to the current COVID-19 crisis it is that people are online and using the Internet to connect and share. It is the basis of what Facebook was founded on. But did you know that how you consume social media can be good or bad? First, let’s start...
When was the last time you were the victim of a random act of kindness? How did it make you feel? Growing up, my mom always told me to “kill them with kindness” and it wasn’t until I got older that I really understood what that meant. This year has been really hard for a lot...
by Angie Ash, Executive Vice President It’s no secret that we’re big fans of Podium here at Fruchtman Marketing! We refer it to every retail jeweler we know. On top of helping our clients achieve better and more frequent reviews, they are always innovating, another attribute we love. If you’re not using it already, you should certainly...
by Michael Fruchtman, CFO The website clearly communicates in big, bold letters: Today’s the Day! And, the truth is today is the day as is tomorrow and the next day. Because emerging as one of the hottest online teaching websites is Masterclass. Have you ever been interested in the world of film and TV? Well, you can...
by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day and anniversaries, consider offering your best customers a little something to show you care at no charge. There are numerous options to consider, both big and small, such as flowers, wine, or simply a nice handwritten card....
By Kristy Cartmell, Designer / Social Media Specialist If you begin an online search with “how to stay positive” Google will end that thought by auto-filling your search with the top result, “during the coronavirus.” It can definitely be hard to keep going during this time when there is no clear end. Even while some states look...
by Shane O'Neill, Vice President Have you been an active advertiser in Google Adwords Since January 1 of this year? If so, Google is providing ad credits that will be available to use later this year! Advertisers and Partner agencies should see credits appear in their accounts in the coming months. While more details will come, you...
By Angie Ash, Executive Vice President While companies and their employees adapt to the new reality of working from home, online businesses specializing in clienteling are doing their best to provide helpful tools so you can stay in touch. Bonjoro launched a free Google Chrome extension so anyone can include videos anywhere – this applies to all...