by Shane O’Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans and followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve...
by Hayley Lardinais, Account Coordinator Today is the first day of fall, marking the autumnal equinox when day and night are, mostly, equal parts. As the days gradually become shorter and temperatures begin to drop, saying goodbye to summer is never an easy feat. So while pumpkin spice and Halloween lovers rejoice, the rest of us will...
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users to create and share short form 15 second videos made up of multiple clips set to music. Sound familiar? It should! It’s immediately apparent that Reels is being set up as a competitor to TikTok, the video...
by Angie Ash, Executive Vice President INSTORE needs YOU to help with the biggest information-gathering exercise in the jewelry industry: The Big Survey! For jewelry retailers only! Your answers stay completely anonymous. They’re asking about the pandemic, lab-grown diamonds, the upcoming election, and much more. Warning: You’ll want to set aside a decent chunk of time to...
by Charles Pobee-Mensah, Director of Digital Marketing For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor's appointment and what not. But it also meant shorter website visits. Those same people had...
By Ellen Fruchtman, CEO We are thrilled to welcome Harold Steven’s Jewelers back to our roster of clients. Our team will be working with them on all things digital. Their store is located in sunny San Diego, CA. We’re excited to get started!...
by Angie Ash, Executive Vice President August 11 in history was quite busy for the most popular band of all time, The Beatles. On this day in 1964, “A Hard Day’s Night” opened in NYC. One year later on this day, the movie “Help” opened in NYC. Then, on August 11 of 1966, they hosted their last...
By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As with most things, there are always going to be outliers. However, when it comes to consumer behavior, the year someone was born has been shown to determine, or at least play a role in, their buying habits...
by Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Creativity, Inc. is part memoir, part business profile, and part management advice book. It details Ed Catmull’s early life and inspiration as well as the creation of Pixar Animation and eventual partnership with Disney. He uses anecdotes and personal stories to demonstrate the aspects of Pixar that...
by Charles Pobee-Mensah, Director of Digital Marketing Recently a tech business named Basecamp released their new email app called Hey. People could sign up at hey.com, do a two-week free trial, and pay $99/year to continue. Once you signed up, iPhone and Android apps were ready and waiting for you to use. There was only one problem....