Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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The Buzz

Let The Media Tell Your Story… For FREE!

You don’t have to spend thousands of dollars every time you want a story in your local media. Use good old-fashioned public relations and let the media tell your story for free. Look at the buzz created a couple of weeks ago by James O. Poags Jewellers in Strathroy, Ontario, Canada. Poag’s has a rental program, “Something...

We’ve Got A Winner!

Congratulations to our client, Jewelers of America, who just received one of only six grants from JCK during the 18th annual Industry Fund awards. More than $293,000 in grants were awarded this year to individuals, groups, or associations whose work results in the betterment of the overall jewelry industry. On receiving the award, David Bonaparte, Jewelers of America...

The Gem That Got Away

“Regrets, I’ve had a few, but, then again, too few to mention,” sang Frank Sinatra. While we like to think we are very savvy in business, jewelers and designers have regrets, too. The most recent newsletter edition of INDESIGN features a fascinating story about 15 jewelers and designers who let something special slip through their fingers. Whether...

Plateau Jewelers Launches New Website

It’s up and running. The new website for our client, Plateau Jewelers in Sammamish, WA, has launched! Along with a great new look, the site also features information about Plateau’s commitment to their community, their extraordinary collections and the store’s diamond auction service. Plateau is proud to have brought stunning fine and custom jewelry to the...

March Basketball Madness at Fruchtman

Every year, the team at Fruchtman Marketing participates in our own bracket challenge for the Men’s NCAA Basketball Tournament. The winner gets cash ($5 from each person entered), their signature on the office trophy and bragging rights until next year. While everyone’s brackets took major hits this year, congrats go out to Andy Smith, Director of...

Howdy Houston And Hello Chicago!

Howdy Houston! Fruchtman Marketing is pleased to announce the addition of Shaftel Diamond Company to our stable of amazing clients.  Shaftel, located in Houston’s famed Galleria area, signed with us to handle all their digital marketing efforts.  Since 1978, this family-owned business has been one of Houston’s most prominent diamond wholesalers and colored stone dealers, as well...

Flying Billboards Are In Our Future

An engagement ring flying at a bridal show or circling throughout the stadium at a sporting event? This is not some futuristic brainchild of a think tank.  Aerotain from Switzerland has created Skye and already put it into use.  The organization is fueled by a young and driven team with backgrounds in Disney Research, Silicon Valley startups,...

Oscar Jewelry Sets The Tone

The “buzz” around a high-profile fashion event (like the Oscars) always impacts the consumer market. The excitement from this year’s February 28th Academy Awards has settled and there are authentic trends that are transferring to everyday life. Some of the biggest trends coming out of this year’s Oscars are the resurgence of pearls, the focus on great...

National Jewel Day Is March 13!

When it comes to holidays, March 13 is a real gem! It's National Jewel Day, an annual holiday that celebrates magnificent gemstones of all shapes, sizes, cuts and colors. While the origins of this holiday are unknown, does it really matter? After all, it’s time to brighten the end-of-winter blahs. Create YOUR buzz! Use this little-known, unique holiday to reach out...