by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes - increase your engagement! With more engagement on your posts - liking, commenting, reacting or sharing - Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with...
by Ellen Fruchtman, President To our own Schmitt Jewelers in Phoenix, AZ for their winning design in the AGTA Spectrum Awards 2018! This stunning ring features a 14.73 ct. orange zircon from color gemstone expert, Roger Dery. Accented with tsavorite garnets and diamonds. See all the winners here....
by Ashley Bowen, Account Coordinator Facebook just made it easier to analyze the social media marketing of your competitors. The social media giant recently introduced a new feature which allows anyone to see the ads being run by a page, even if you don’t follow that page. If used effectively, this enhanced feature will allow businesses to...
by Logan Taylor, Social Media Coordinator Don’t Promote Too Much. 46% unfollow if there are too many promotional messages. Be sure to mix in educational, inspirational, and entertaining content as well. Post Irrelevant Information. 41% of users will unfollow because of this. Always match your posts to your brand and audience. Try To Be Too Cool (or Conservative). 30%...
by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list of some worth listening to…read more. Total Retail Talks. If you’re short on time (and who isn’t?) these podcasts are typically 15 minutes long with tons of tidbits and useful information. Andrew Warner is the host who is...
by Logan Taylor, Social Media Coordinator Here are 8 things that people don’t tell you about social media marketing, but might be important to know. There are no shortcuts. Growing your social following and engagement on the page requires research, analysis, and consistency. The only way to guarantee success is through the consistent application of a strong strategy. ...
by Angie Ash, Executive Vice President Want to increase your open and click-through rates on the emails you send? Below are a few pointers: Write for ‘scanners’ Most people scan emails rather than reading them word for word. Keeping this in mind, keep your message brief, as in a sentence or two of explanation. Get in and get...
by Michael Fruchtman, CFO We’re at it again! New York’s Jewelry Gallery of Oyster Bay, with three generations of family in-store as signed on as our newest client. The Jewelry Gallery is a division of Coin Galleries of Oyster Bay and has been providing high-quality jewelry, vintage and antique pieces for 17 years. For more information, go...
by Angie Ash, Executive Vice President Attention, retailers! Do you struggle with a great bridal jewelry purchase line? Need an affordable and better-quality pearl to offer? We found the perfect solution at JCK! Oriente Pearls offers AAA genuine freshwater cultured pearls, from earrings to bracelets to necklaces to complete sets. The pearls are hand-knotted and strung in the...
by Shannon Joyce, Account Coordinator With the first official day of Summer right around the corner, it becomes increasingly important to understand how the change in season may play an important role in consumer buying behavior. Summer, though not as holiday heavy as some of the other seasons, holds other opportunities for marketers to incorporate into their...