by Ashley Bowen, Account Coordinator We’re pleased to announce the addition of Vons Diamonds and Jewelry, a family-owned-and-operated business in Lima, Ohio to our roster of clients. Vons has been in business for more than fifty years and is known for their engagement rings and estate jewelry, as well as custom design. Vons will join Fruchtman Marketing...
by Charles Pobee-Mensah, Director of Digital Marketing Google made waves last month by debuting Duplex. Google describes Duplex as "a new technology for conducting natural conversations to carry out ‘real world’ tasks over the phone." This means that soon robots could be calling your store to schedule appointments. Duplex sparked controversy when people realized that it works so well...
by Logan Taylor, Social Media Coordinator JCK week is here. Are you prepared? Will it be your best show ever? If you visit Booth #B60087 and take advantage of JCK’s biggest deal, we know it will be. Our partnership with INSTORE® to bring you INSTORE Marketing Services is giving you a JCK Show Special! Save $500 on the...
by Ellen Fruchtman, President It’s no surprise to anyone that people love streaming services. Amazon Prime Video, Netflix, and Hulu are growing exponentially. What people don’t love is watching commercials. What they don’t love is being “sold” to. Streaming platforms like Netflix or Hulu replace most of their commercial revenues within show blocks by charging subscriptions. Watch...
Retailers, Designers and Manufacturers can now benefit from a large list of services Montclair, New Jersey, May 14, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is expanding their services by offering advertising and marketing to retailers, designers, manufacturers and industry organizations through a new division called INSTORE MARKETING SERVICES. The services will be in...
by Shane O'Neill, Vice President INSTORE® partners with the Jewelry Marketing Experts, Fruchtman Marketing, to form INSTORE Marketing Services. Read more here....
by Angie Ash, Executive Vice President Thank you, Google! You continually provide tools that make accessibility and productivity so much better and easier. Case in point: Google Drive, Google's free online storage service, which you can access on your desktop, but also on your phone! It allows users up to 15 GB of free storage in the cloud...
by Michael Fruchtman, CEO/CFO Just a few facts on Marketing you might want to keep in mind… The average content length for a page that ranks in the top 10 position is 2000 words. If a post is greater than 1500 words, it receives 68.1% more tweets and 22.6% more Facebook likes. Try to put in images because they get...
by Jenny Macino, Graphic Designer Unrealistic beauty standards have been a popular controversy for years. Beauty advertisements are everywhere: TV, print, social media, etc. Thanks to Photoshop and various smartphone apps, almost anyone has the ability to edit and enhance their appearance however they like, if they choose to do so. With the world being so heavily...
by Logan Taylor, Social Media Coordinator I’m sure you’ve all heard of the major changes that are continuing to happen to Facebook since January 2018, from the new newsfeed algorithm to the hefty amount of advertised campaigns. But, did you know that other top social media platforms like Instagram and Snapchat have also been changing things up...