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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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No T3 September 5

Happy Labor Day Weekend! This week, we’re bringing you a little Labor Day trivia since there won’t be a September 5th issue. We have you covered on tidbits about the holiday in case you were wondering about the reasons it’s celebrated. According to the U.S. Department of Labor, the first observance of Labor Day was recognized on Tuesday, September...

And The Winner Is…

And The Winner Is… The 2017 AGTA Spectrum Awards were held on August 5th and 6th.  These awards included the annual gemstone competition judged by a panel of designers. Out of all the winners, Mikola Kukharuk, Nomad’s cneon blue tourmalines, weighing in at 53.56 carats t.w., won best of show. Take a look at the winning pair here...

New Business: Award Winning Designer

We are pleased to announce that Mark Loren Designs, a National Award Winning Designer who specializes in custom designs and unique works of art, is our newest client! Mark Loren Designs is based in Fort Meyers, Florida and will be working with Fruchtman as a digital client....

Fine Jewelry Online Shopping

Who doesn’t love to stay home and still be able to shop? Overall, there has been quite a comfort in online shopping by consumers. In turn, growth in the jewelry industry is being fueled by this shift to e-commerce. Although jewelry shoppers may still remain hesitant to purchase a piece of fine jewelry online, these hesitations...

Help us welcome our newest client.

We’re pleased to announce that Schmitt Jewelers, a family-owned business celebrated for their fine jewelry, timepieces and custom design, has hired Fruchtman Marketing as their agency of record.  Schmitt is based in Phoenix, Arizona and will be working with Fruchtman Marketing as a digital client.  ...

Speak Video

Take a look at your Facebook feed. High chances there is a video playing automatically with every scroll. That’s because we live in an age of mobile video domination. In a recent article by Michael Humphrey in Forbes titled, “What You Need To Know About Social Video Marketing In 2017”, the CEO Brad Jefferson of Animoto...

New Business Déjà Vu

They were one of our very first clients. And it was a great relationship. We parted as friends, and we’ve both grown and changed a bit over time, but the chemistry is still there. We’re happy to announce that Johannes Hunter Jewelers of Colorado Springs, Colorado is our oldest new client. Or would that be our newest...

Smart Speaker Marketing Has Arrived

Since its initial release in November 2014, Amazon’s Echo has proven to be a success. Millions of people are now using their new voice assistant to play music, tell jokes, receive news briefings, and of course, order products from Amazon. All done hands-free by speaking to their device. Both Google and Apple have followed suit by introducing...

Learning at the speed of technology.

  Best practices can be a moving target when it comes to digital marketing. But we’re staying ahead of the curve. Our very own Theresa Busse, of Digital and Social Marketing, received her Google Adwords Shopping certification March 2nd and her SEO Training certification June 8th. Did we mention she’s also completing her MBA? It’s typical of the energy and...