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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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The Buzz

The Buzz

Good news for Pinterest junkies and jewelers alike. The site announced this week it will soon offer “buyable pins,” which will allow viewers to buy what they like. Buyable pins are slated to roll out at the end of the month. You can find more information about them here: http://techcrunch.com/2015/06/02/pinterest-unveils-buyable-pins-a-way-to-purchase-things-directly-from-pinterest/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29#.iluagq:z4I2...

So Long, JCK. Hello, Toledo!

After a fantastic run at JCK Las Vegas, the experts from Fruchtman Marketing have packed their bags and are heading home. We wanted to thank our friends, our clients, and our soon-to-be clients for stopping by and chatting. We enjoyed your visit, and we can’t wait to get back to doing what we do best – making...

The Buzz

Have you made your JCK Las Vegas itinerary yet? Make sure it includes a visit to the Fruchtman Marketing Booth, #S10453. Take a minute to chat with our marketing experts. It could be the most profitable move in your business’s history. See you there!...

The Buzz

According to a recent article published by Eric Hand in theAmerican Association for the Advancement of Science news, a geologist has discovered a thorny, palmlike plant in Liberia that seems to grow only on top of kimberlite pipes — that source of diamonds formed by ancient volcanic eruptions. The new plant, identified as Pandanus candelabrum, is the...

Imagine Bridal Logo and Client of Fruchtman Marketing - Jewelry Marketing Specialists

The Buzz

Fruchtman Marketing has added two new clients to our growing roster. We will be working with Imagine Bridal and Southeastern Jewelers Organization, developing a wide variety of creative marketing materials and successful programs for them. We’ve already started work on some great ideas, and we’re looking forward to collaborating on more in the months to come. Heading...

The Buzz

Forget the macaroni picture. Corinne Jewelers, The Diamond Source, has something a little extra special for one grade-school designer. Recently, the jeweler announced a Junior Jeweler Competition at North Dover Elementary School in Toms River, New Jersey. Open to fourth graders at the school, the competition encouraged students to draw a piece of jewelry they would like...

The Buzz

You won’t find any of these bracelets at a high-end jewelry auction. But for Minecraft fans, they’re the height of haute gaming couture. As recently reported in JCK News Daily, several retailers are now selling the Gameband, which allows users to take their Minecraft game and characters wherever they go. Called the Gameband + Minecraft, the band plugs into...

Ready to get SMARTer about marketing?

If you’re heading to The SMART Show, you won’t want to miss the experts from Fruchtman Marketing. Fruchtman PresidentEllen Fruchtman and Executive Vice President Angie Ash will be speaking Friday, April 17th, from 3:45 p.m. – 5 p.m. in Conference Level – Room 7. They’ll be dishing the details on how to create an effective marketing...

Fabergé Creates The Ultimate Easter Egg

It has been nearly 100 years since Fabergé created its last Imperial Egg, but the company has returned to its roots, creating a incredible new egg.  According to National Jeweler, Fabergé’s new Pearl Egg required the work of 20 artisans. Its design was inspired by the creation of a pearl within an oyster – the mother-of-pearl outside...

Fana Launches New Retail Portal

Fruchtman Marketing is pleased to announce we’ve launched and are maintaining the new website retail portal for jewelry designer Fana, New York. The portal, created for retail jewelers and their sales associates, provides support for sales training, product details, and marketing resources for the brand. It also allows for individual associates to track their performance and...