E-commerce is becoming the way of the future; more and more consumers are making their purchases from the comfort of their homes. Retailers that already sell online are heading in the right direction. This route to market is necessary to retain customers, revenue and profit growth. While possibly the largest challenge is over for some, becoming...
Say hello to Charles Pobee-Mensah, Fruchtman’s new Digital Marketing Specialist. Charles comes to Fruchtman with seven years of marketing experience, including time spent at a digital marketing agency that specializes in lead generation. His experience spans from analytics and social marketing to web development and beyond. As a Digital Marketing Specialist at Fruchtman, Charles will help ensure that...
Imagine National Exposure Congratulations are in order for Fruchtman client Imagine Bridal. A leading manufacturer of bridal jewelry, they were recently featured in an article on the popular About.com, a major American publisher of online content. Imagine Bridal was highlighted on the website’s fashion page, in an article titled “Twenty-five Must See Engagement Rings For Any Budget.” You can...
We’re happy to introduce the newest member of the Fruchtman Marketing team – Rebeca Aguilar. As Account Coordinator, Rebeca will be working directly with our Account Executives to support our clients. She brings a strong marketing background to her new position, having served as an Outreach Marketing and Community Relations Liaison for the Zepf Center in Toledo,...
Check out the March 7th, 2017 entry on RapNet Blog by our founder-in-chief Ellen Fruchtman. The post titled “Does Your Logo Need a Makeover?’ offers valuable insight into the many things to consider when evaluating your graphic identity. But why take our word for it when you can read it for yourself here? Enjoy!...
It’s the only jewelry trade event based in the Big Apple. For over 110 years, JA New York has been bringing the industry together —including more than 725 of the world’s finest jewelry brands, designers & suppliers. And this year they added our very own Shane O’Neill to the mix. Never at a loss for words, Shane was...
We all know brands spend enormous sums of money for celebrity spokespeople. One print ad campaign running for 12 months may cost you at least $250,000. Just last Thursday, WWD reported that Meryl Streep turned down a custom couture Chanel design after Chanel refused to pay her to wear it. Meryl Streep vehemently denied she ever...
Search engine results are of high importance for anyone that wants to be found through the web. These days, everyone wants to rank on the first page and the first listing. The question is how do you effectively do that? The basics of search engine optimization or SEO are keywords and alt tags. As SEO becomes more...
Fruchtman Marketing VP Shane O’Neill was busy at this year’s Centurion Show in Scottsdale Arizona. But he found time, between meeting with clients and potential new clients, to give an interview to Hedda Shupak, Editor of the Centurion Newsletter. Check it out at http://news.centurionjewelry.com/videos/view-video/treat-your-stores-website-like-another-employee. Hope you enjoy....
Every year, as millions of viewers root for their favorite football team to be the winner of the Big Game, they are also entertained by big bucks television commercials. Usually, the comic spots featuring animals are the big winners. This year, it’s no real surprise that what’s going on in the news wormed its way onto...