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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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The Buzz

Howdy Houston And Hello Chicago!

Howdy Houston! Fruchtman Marketing is pleased to announce the addition of Shaftel Diamond Company to our stable of amazing clients.  Shaftel, located in Houston’s famed Galleria area, signed with us to handle all their digital marketing efforts.  Since 1978, this family-owned business has been one of Houston’s most prominent diamond wholesalers and colored stone dealers, as well...

Flying Billboards Are In Our Future

An engagement ring flying at a bridal show or circling throughout the stadium at a sporting event? This is not some futuristic brainchild of a think tank.  Aerotain from Switzerland has created Skye and already put it into use.  The organization is fueled by a young and driven team with backgrounds in Disney Research, Silicon Valley startups,...

Oscar Jewelry Sets The Tone

The “buzz” around a high-profile fashion event (like the Oscars) always impacts the consumer market. The excitement from this year’s February 28th Academy Awards has settled and there are authentic trends that are transferring to everyday life. Some of the biggest trends coming out of this year’s Oscars are the resurgence of pearls, the focus on great...

National Jewel Day Is March 13!

When it comes to holidays, March 13 is a real gem! It's National Jewel Day, an annual holiday that celebrates magnificent gemstones of all shapes, sizes, cuts and colors. While the origins of this holiday are unknown, does it really matter? After all, it’s time to brighten the end-of-winter blahs. Create YOUR buzz! Use this little-known, unique holiday to reach out...

Our New Team Members!

Joining our team are two professionals with a passion for helping your business grow! Elizabeth Gladieux, Copywriter, has extensive experience within the corporate and nonprofit sectors. She has a broad background that includes the arts, media and marketing. Elizabeth is a graduate of the University of Missouri at Columbia with a degree in journalism. Her career highlights...

Eau de Tiffany?

If you could create a perfume for your store, what would it smell like? The behemoth brand with their signature color box is getting on board and has announced they’ll be launching fine fragrances as an extension of their brand, through an agreement with Coty. The fragrances will be sold at luxury retailers and Tiffany stores. They...

Super Bowl…Super Hire

If you’re obsessed with Super Bowl commercials, check this out. Get your first look at the 50 commercials prior to airing and see the latest commercial teasers, many of which are already on the site. ispot.tv also tracks real-time measurement of how each commercial does across social media and online, in addition to ranking what commercial was...

Smartphones And Tablets Ruled Ecommerce Holiday Sales

Click Here For Q4 Profits The numbers are coming in, and according to one analytics firm, a lot of shoppers let their fingers do the ordering this past holiday season. According to a report from comScore published in National Jeweler, online sales in the months of November and December rose 13 percent year-over-year, bolstered by the increasing number...