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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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How to Increase Online Visibility

by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible to increase your online visibility. This means optimizing your website for search engines and using effective SEO tactics. There are several things you can do to increase your online visibility and attract more customers. 1) Optimize your Google My...

8 Jewelry Trends to Watch For in 2023

By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best designs possible. However, it’s also important that the pieces being featured are on-trend and eye-catching so that consumers naturally stop in their tracks (or scroll, rather…) The days of minimalist rings and dainty necklaces are over. This year,...

Using Engaging Audio for Video Content

By Erin Cole, Social Media Marketing Manager Marketing is ever-evolving. There is always a new component to consider when looking at your social media strategy and how best to reach your customers. In the past year, video-style content has been a leading trend that enhances the value of products and increases conversions. However, many brands, while successfully...

Are you humanizing your sales efforts?

by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days, pushing products and services in your store isn’t enough to meet your sales goals. Your competition is growing every day via social media and e-commerce, so you need to play on the one advantage that can give...

Don’t Ignore the Mobile Experience

by Ryan Leisure, Senior Web Manager Let’s face it. When developing a new website, it’s often easy to forget about the mobile experience, since your development is done on a desktop computer or laptop. This is a big mistake when most of your users are going to be viewing the website on a mobile device. As your...

The Power of Kindness in the Workplace

by Kelsey Hertz, Account Coordinator Small acts of kindness in the workplace lead to a workplace culture of support and increased productivity. With these “good vibes” comes appreciation from current employees, a spike in interest/job applications in future employees and a higher job satisfaction, which turns into lower turnover rates. Creating a workplace culture of kindness is...

The New Customer Service Tool

by Erin Cole, Social Media Marketing Manager How many times have you found yourself in a lengthy and frustrating process when receiving or facilitating customer service? Not any more. While traditional customer service methods aren’t bad, there are always new methods to meet your customers where they are. Social media has become a primary source of connecting with...

sustainable engagement rings

Sustainability Takes Precedence in 2023

by Ashley Buckowing, Graphic Designer 2020 taught us many lessons, with one of the most important being sustainability and eco-friendly businesses. The importance of sustainability has only increased since then, and in 2023, the topic is rising to new heights.  People are more conscious, now more than ever, of the ethics behind the products they are buying. Consumers...

5 Reasons to Invest in Content Marketing

by Pat Giammarco, SEO Specialist Ready to invest in content marketing to boost your SEO results? Here are the top 5 reasons that’s a good decision: It helps grow your brand awareness - Customers are drawn to helpful, creative content Boosts your organic online findability (SEO) - Google LOVES fresh, high-quality content Grows your audience and online...

TikTok & Instagram: The New Search Engines

by Loran Ramm, Account Coordinator   Most of us can agree that our first interactions with the internet involved search engines. The early 1994 Webcrawler walked so that the 1998 Google Search could run (shout out to Ask Jeeves. None of us will forget you.) But the internet has grown into a more technologically advanced place since the...