by Megan Bennett, Social Media Manager In the gleaming world of high-end jewelry, appearances are paramount. Enter Instagram, a platform where visuals reign supreme. For high-end jewelry store owners, Instagram isn't just a social media platform—it's a digital showcase, a bridge to clients, and a tool to drive sales. Here's how to polish your Instagram strategy and...
By Ashley Buckowing, Graphic Designer The winter holiday season is the most profitable time of year for retailers. That means that you need to start planning well in advance, and it’s our suggestion that planning starts in July. Here are a few steps to get yourself in the holiday spirit: Plan, plan, plan! Make sure you gather...
by Abbey Ellis, Account Coordinator Everyone knows the saying “diamonds are forever,” but have you heard of these 9 diamond purchases that altered the natural diamond’s legacy? They will forever mark a turning point in diamond sales. The Hancock Red; a small 0.95 carat purplish-red diamond; 1987 - This sale was the first time most people had...
By Ryan Leisure, Senior Web Manager If you haven't heard by now, Universal Google Analytics will stop collecting data on July 1, 2023. It has been replaced with Google Analytics 4 (GA4), which is a completely new version, and action is required to keep tracking your website's analytics. Historical data will still be accessible in your Universal...
by Patrick Giammarco, SEO Specialist Social media serves as a vital tool for connecting with both current and prospective customers, providing a platform for engagement, brand awareness, and sales growth. Platforms like Instagram, Facebook, and Pinterest are visual-centric, making them ideal for showcasing your unique jewelry pieces. They allow you to tell your brand's story, share customer testimonials,...
by Megan Bennett, Social Media Marketing Manager In the glamorous world of high-end jewelry, nothing conveys the essence of your brand quite as powerfully as exceptional, attention-grabbing photography. As we are all acutely aware, in the digital age, every touchpoint with potential customers is a chance to leave a lasting impression, and the aesthetics of your social...
by Angie Ash, EVP The INSTORE show, which took place in Chicago for several years, was a smaller show that many retailers looked forward to. With top-notch education opportunities and a full spectrum of exhibitors, if you decided to forgo JCK this year, attending INSTORE August 13 - 15 is another opportunity to re-energize and network! Check out...
by Abbey Ellis, Account Coordinator Happy June! As we welcome a new month and a new season, let’s check out what’s trending in the first month of summer. Inlays – The prolific use of colored gemstone inlay is becoming increasingly popular among brands, and the more distinctive or uncommon, the better. What is most appealing about the...
By Ashley Buckowing, Graphic Designer JCK is right around the corner and we are gearing up for another great year! Take a peek at the MISSION: SALES magazine created by Centurion to see what are the hottest sellers, exhibitors and some great insights to the show in their feature stories. You can also view the past year’s...
By Ryan Leisure, Senior Web Manager Every retailer wants more traffic, and visitors to your online store are no exception. Here are 3 things you can do to get more eyes on your Shopify site. Increase Speed Speed is a big factor in Google's search algorithm, so you want to make sure you are using a high-quality, light Shopify...