By Patrick Giammarco, SEO Specialist In the digital age, it’s more important than ever for businesses to have a strong brand. Your brand is more than just your company name, logo, or theme. It’s about how people perceive your business as a whole. Here are some easy ways to improve your brand: Know your audience: Knowing your audience...
By Megan Bennett, Social Media Marketing Manager As a luxury jewelry brand, you know that your target audience is looking for more than just a beautiful piece of jewelry. They want to feel special, unique, and glamorous. And to reach these potential customers, you need to create content that resonates with their aspirations and dreams. Social media...
By Traci Hubble, Account Coordinator A jewel’s value is just as tied to an illustrious past as it is to the stone’s cut, color, and clarity. In fact, the narrative surrounding a jewel may be the key to its unique value. This is especially true if the jewel has a reputation for being “cursed,” or if it...
By Ashley Buckowing, Graphic Designer Americans love their moms, and we prove this by showering our mothers with gifts every year on the second Sunday in May. Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry sales! If you were as shocked as we were to hear this fact,...
by Abbey Ellis, Account Coordinator Since 1995, Zaltas Gallery of Fine Jewelry has been Mamaroneck, New York’s trusted local jewelry store. Originally named Zaltas Gallery of Fine Jewelry, this family-owned jewelry store has been a staple in the Mamaroneck community for the past 28 years. The Zaltas family has recently made the decision to transition their name...
By Ryan Leisure, Senior Web Manager If you want your e-commerce store to be successful, the best thing to do is study other successful stores and try to replicate what they do on your site. Here are the 9 things that almost all successful online stores have in common: Contact Us page About Us page FAQ page ...
by Pat Giammarco, SEO Specialist Digital marketing designed to attract nearby users can offer a real boost to your local online findability. One of the best ways to leverage this is by optimizing content for local SEO. To effectively reach people near you, you’ll need to produce high-quality content that is engaging and useful for the people you...
by Ashley Buckowing, Graphic Designer While pandemic jewelry sales were plentiful, retailers need to focus on what to do in the aftermath of a market high. Customer retention is one of the most important, and effective, ways to keep sales not only steady, but improving. According to National Jeweler, customers want to be courted. It shouldn’t matter if...
by Traci Hubble, Traffic and Project Manager What better way to enhance your customers' shopping experience than purchasing art that aligns with your brand? Pastels…A Calming Influence A relaxing shade selection of pastels is gaining popularity this year. Pastels can be calming to the viewer, giving many art pieces in 2023 an aura and theme of peace and...
by Abbey Ellis, Account Coordinator Everyone wants to belong – to have community. Brands are reshaping their marketing strategies by fostering community and customers “belonging to the brand.” When a customer opts into an engaging, supportive, and relevant brand community, there is no longer a need to lure them into your orbit with intrusive advertising and marketing...