Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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A Divine Project

A Divine Project

by Ashley Bowen, Account Coordinator Divine & Co. has hired Fruchtman Marketing to design duratran displays to be featured in upcoming tradeshows. The 100% family-owned-and-operated bridal ring manufacturer located in NYC is known for their exquisite designs and attention to detail. Find out more here....

Hasenfeld-Stein

For One Diamantaire, The Future Looks Bright

by Ellen Fruchtman, President Hasenfeld-Stein, one of the industry's most respected Diamantaires, has hired Fruchtman Marketing to be their Agency of Record. The company who is well-known for their patented FireMark Princess® and FireMark Cushion® cut diamonds will be developing several initiatives including a new website and robust retailer marketing materials to further support their retail partners. Hasenfeld-Stein...

Internet Security

Internet Security. Do You Know If You’ve Been Compromised?

by Michael Fruchtman, CFO  There’s a very important website that everyone should visit. It’s haveIbeenpwned.com and it will tell you if your email has been compromised. None of us have any idea of how many sites have been hacked but this site will give you a good idea. Right now, there are: 271 pwned websites 4,949,099,146 pwned accounts 64,862 pastes 71,808,412 paste accounts Paste...

Chrome Allows Ad Blocking

Chrome Allows Ad Blocking

by Shane O'Neill, Vice President We've discussed in the past, for those who regularly read T3, that Google frowns upon certain types of user experiences, such as website pop-up banners. Now their newest update to the Chrome browser will begin blocking certain types of Ads. If you do digital marketing, that probably sounds bad on the surface,...

Valentine's Day Trends

Valentine’s Day Trends

by Angie Ash, Executive Vice President As a marketing expert, I pay a lot of attention to the emails I receive from brands. Campaigns for Valentine’s Day are no exception! The trends that hit my inbox this year so far? 1.) Gift galleries. People are always looking for inspiration beyond the box of chocolates and stuffed bear. Hopefully, you’re...

How To Grab Attention

We Want Your Attention

It’s time to cut through the noise and truly connect with consumers. In this digital age, there is an overflow of messaging and advertisements from companies competing for attention. According to recent studies, we come across 4,000- 10,000 branding messages every day. Your brand is bound to be lost in the noise. The following are a...

Facebook 2018 Changes

2018 Brings Changes to Facebook

by Ashley Bowen, Account Coordinator As social media continues to evolve, so too must the way businesses who utilize the platforms to engage with consumers. Recently announced changes in the way Facebook will be displaying content in newsfeeds will no doubt have an impact on businesses, who rely on the platform as a means of social marketing...

instore

INSTORE Introduces a Program with 1000%* ROI

If you’re looking for a 1000% ROI*, (that’s not a typo), you can now purchase one of the most successful, turnkey programs for customer Birthdays and Anniversaries. INSTORE (in partnership with Fruchtman Marketing) is introducing the program now open to all retail jewelers. For the Birthday Program, retailers send their complete mailing list; it is run...