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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Extra, Extra!

After 18 years, we’re thrilled to announce Shane O’Neill as Chief Marketing Officer at Fruchtman Marketing. Within this position, Shane will lead: Analytical tasks, such as budgeting and market research on new marketing opportunities Marketing strategies to support the company’s overall strategies and objectives Direction of creative tasks, such as design, advertising, and promotions Interpersonal tasks,...

Yule Love These Holiday Tips

by Angie Ash, EVP Pardon the headline, but seemingly, in the blink of an eye, here we are with 4th quarter in our periphery. It honestly feels like a switch has been flicked sometimes. The kids go back to school and the temperatures drop by twenty degrees, signaling a hard stop to summer. Some, like me, want...

4 Tips on SEO and User Experience

by Pat Giammarco, SEO Specialist SEO and User Experience (UX) are interwoven facets of effective digital marketing. Prioritizing both ensures not only that your jewelry website ranks well in search results but also delivers a seamless experience to visitors. A harmonious blend of SEO and UX can significantly amplify website traffic, engagement, and conversions (i.e. sales, newsletter opt-ins,...

Zuppa Toscana Copycat

by Ashley Buckowing, Graphic Designer I don’t know about you, but if loving the Zuppa from Olive Garden is basic, I don’t want to be unique. This recipe is the perfect soup for Fall! Plus, there are also slow cooker and pressure cooker options for easier prep. 1 pound ground Italian sausage3 garlic cloves, minced1 medium white onion,...

Meet Hannah Hoyer

We’re thrilled to announce a new addition to our team, Hannah Hoyer. Hannah will act as our Social Marketing Manager and her creativity and organizational skills will be wonderful assets to our agency! Here are a few fun facts from Hannah: What I love about social media: Social media bridges geographical boundaries, allowing people from all corners...

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