Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

A Big Welcome to Our Newest Client!

by Abbey Ellis, Account Coordinator Since 1995, Zaltas Gallery of Fine Jewelry has been Mamaroneck, New York’s trusted local jewelry store. Originally named Zaltas Gallery of Fine Jewelry, this family-owned jewelry store has been a staple in the Mamaroneck community for the past 28 years. The Zaltas family has recently made the decision to transition their name...

Finding Kate

By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible for me to think of much else other than my friend, Kate Peterson. Perhaps everyone has had their say about this tragic loss. But, here I am. Today, it doesn’t seem quite right to pen something else...

Dessert Tacos

By Michael Fruchtman, CFO 1 cup sugar1 tsp cinnamon4 tbsp butter (melted)tortillaschocolate chips (or chocolate bark)peanuts (crushed)blueberries and strawberries (or other preferred fruits)whipped creamchocolate syrupvanilla ice cream Heat the tortillas over the stove and fold them so they look like tacos. Add cinnamon and sugar in a small bowl. Brush melted butter on the tortillas and immediately cover...

Do You Send Your Customers Emails? Try a Survey!

by Angie Ash, EVP There are so many reasons why retail jewelers send their customers professional-looking and engaging emails. For one, technology has made it easy to create engaging and beautiful correspondence. With just a few clicks, you can send your customers information about an event, include links to landing pages, and even ask for an RSVP....

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