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Fruchtman Findings

Industry insights from the jewelry marketing experts.

No-Churn Chocolate Ice Cream

by Ellen Fruchtman, CEO Is there really anything better than ice cream in the heat of August? Only two. That it’s Chocolate Ice Cream and NO CHURN Chocolate Ice Cream. Prep time: 15 minutes Chill time: 8 hours Yields: 16 servings (or 8 if you really love ice cream!) 2 cups heavy whipping cream14 ounces sweetened condensed milk2 tablespoons light...

Instagram for High-End Jewelers: Tips to Sparkle and Sell

by Megan Bennett, Social Media Manager In the gleaming world of high-end jewelry, appearances are paramount. Enter Instagram, a platform where visuals reign supreme. For high-end jewelry store owners, Instagram isn't just a social media platform—it's a digital showcase, a bridge to clients, and a tool to drive sales. Here's how to polish your Instagram strategy and...

Warm Pistachio Raspberry Cakes

By Michael Fruchtman, CEO/CFO 1./2 cup unsalted pistachios, shelled3/4 cup sugar1/4 teaspoon salt4 tablespoons unsalted butter, softened1 teaspoon vanilla extract2 large eggs1/2 cup all-purpose flour, spooned and leveled1 cup fresh raspberries Preheat oven to 400 degrees. Coat six 6 (6-ounce) ramekins or custard cups with cooking spray.In a food processor, finely grind nuts with sugar and salt. Add...

The Importance of Christmas in July

By Ashley Buckowing, Graphic Designer The winter holiday season is the most profitable time of year for retailers. That means that you need to start planning well in advance, and it’s our suggestion that planning starts in July. Here are a few steps to get yourself in the holiday spirit: Plan, plan, plan! Make sure you gather...

Your Mid-Year Evaluation is Calling

By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare a strategy. You develop some new ideas and you’ve determined a calendar where those new ideas should go. And then, somewhere along the way, most of those good intentions never come to fruition. July is the perfect...

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