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Fruchtman Findings

Industry insights from the jewelry marketing experts.

4 Tips on SEO and User Experience

by Pat Giammarco, SEO Specialist SEO and User Experience (UX) are interwoven facets of effective digital marketing. Prioritizing both ensures not only that your jewelry website ranks well in search results but also delivers a seamless experience to visitors. A harmonious blend of SEO and UX can significantly amplify website traffic, engagement, and conversions (i.e. sales, newsletter opt-ins,...

Zuppa Toscana Copycat

by Ashley Buckowing, Graphic Designer I don’t know about you, but if loving the Zuppa from Olive Garden is basic, I don’t want to be unique. This recipe is the perfect soup for Fall! Plus, there are also slow cooker and pressure cooker options for easier prep. 1 pound ground Italian sausage3 garlic cloves, minced1 medium white onion,...

Meet Hannah Hoyer

We’re thrilled to announce a new addition to our team, Hannah Hoyer. Hannah will act as our Social Marketing Manager and her creativity and organizational skills will be wonderful assets to our agency! Here are a few fun facts from Hannah: What I love about social media: Social media bridges geographical boundaries, allowing people from all corners...

Moscato Strawberry Lemonade

by Abbey Ellis, Account Coordinator Many people cannot wait for the weather to cool down and for fall to start… I am not one of those people. Summer is my favorite season and I will hold onto it for as long as possible. If you can relate, here’s a summery cocktail to help us hold onto the...

The Modern Pearl

by Ashley Buckowing, Graphic Designer As we round the corner into fall, it’s time to start thinking about cold-weather styles and accessories. I’m here to submit a long-overlooked elegant staple: the pearl. To anyone who knows me, my advocacy here would be surprising, as pearls have never been my favorite. However, with a little luxe metal and...

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