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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Time for a Logo Makeover

by Shane O'Neill, VP Time for a Logo Makeover: Give Your Brand a Fresh Look In today's fast-paced business world, keeping your brand on point is crucial. At the heart of your brand's identity lies your logo, and if it's looking a bit tired or no longer fits your vibe, it might be time for a makeover. Why Your...

The Power of Pink

by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll. I spent much of my childhood collecting new outfits, cars, Dream Houses (oh my!) and even the motorized lifesize Barbie Jeep was my go-to ride. But that little girl grew up and learned a thing or two...

I Love Steven Singer

by Ellen Fruchtman, President  There. I admit it. Not in a romantic way, I love Steven Singer because of his marketing prowess. His bravery. His willingness to take a position on an issue we all know is right for the jewelry business. Yes, Steven Singer is large enough that he can scream it from the mountain tops...

Another new client!

by Abbey Ellis, Account Coordinator We’ve got yet another new client to add to our growing roster!  We are excited to welcome The Diamond Bar and its owner, Chris Phillips, to the Fruchtman Marketing family! Located in St. Louis, MO, The Diamond Bar takes pride in its finely tuned craftsmanship and award-winning custom designs. The Diamond Bar’s vision...

Chilled Squash Soup

by Angie Ash, EVP This chilled soup makes great use of seasonal squash, and it’s tasty, flavorful, and refreshing with the addition of a little lemon zest and dill. PREP TIME: 20 minutes COOK TIME: 1 hour TOTAL TIME: 1 hour 20 minutes 2 leeks, white and light green parts near the bulb only2 tbsp extra virgin olive oil2 pounds...

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