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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

New Client Announcement

We are excited to announce the addition of three new clients under the same owners, Toddy and Amanda Pitard, to our growing roster! Lauray’s Jewelers, located  in Hot Springs, Arkansas Murphy-Pitard Jewelers, located in El Dorado, Arkansas Goldstein’s Jewelers, located in Mobile, Alabama We will be working hand in hand with their marketing manager, Kimberly, to develop...

When a Branding Overhaul Just May Make Sense

by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good effect and others not so much. These smaller tweaks are typically noticeable but not jarring. For example, the modernization of McDonald’s storefronts has evolved slowly over the years, and Taco Bell quietly made the move from a...

4 Elements of Effective Storytelling

by Pat Giammarco, SEO Specialist Content Marketing and Storytelling are powerful digital marketing strategies that focus on creating and promoting valuable, relevant, and engaging content to attract and retain a target audience. By combining content marketing with storytelling, you can create compelling narratives that capture your audience's attention, foster stronger relationships, and drive engagement and conversions. Here are...

No-Churn Chocolate Ice Cream

by Ellen Fruchtman, CEO Is there really anything better than ice cream in the heat of August? Only two. That it’s Chocolate Ice Cream and NO CHURN Chocolate Ice Cream. Prep time: 15 minutes Chill time: 8 hours Yields: 16 servings (or 8 if you really love ice cream!) 2 cups heavy whipping cream14 ounces sweetened condensed milk2 tablespoons light...

Instagram for High-End Jewelers: Tips to Sparkle and Sell

by Megan Bennett, Social Media Manager In the gleaming world of high-end jewelry, appearances are paramount. Enter Instagram, a platform where visuals reign supreme. For high-end jewelry store owners, Instagram isn't just a social media platform—it's a digital showcase, a bridge to clients, and a tool to drive sales. Here's how to polish your Instagram strategy and...

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