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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

3 Key Benefits of Leveraging Social Media

by Patrick Giammarco, SEO Specialist Social media serves as a vital tool for connecting with both current and prospective customers, providing a platform for engagement, brand awareness, and sales growth. Platforms like Instagram, Facebook, and Pinterest are visual-centric, making them ideal for showcasing your unique jewelry pieces. They allow you to tell your brand's story, share customer testimonials,...

Creating Picture Perfect Moments: The Power of High-End Photography in Jewelry Social Media Marketing

by Megan Bennett, Social Media Marketing Manager In the glamorous world of high-end jewelry, nothing conveys the essence of your brand quite as powerfully as exceptional, attention-grabbing photography. As we are all acutely aware, in the digital age, every touchpoint with potential customers is a chance to leave a lasting impression, and the aesthetics of your social...

From JCK to INSTORE

by Angie Ash, EVP The INSTORE show, which took place in Chicago for several years, was a smaller show that many retailers looked forward to. With top-notch education opportunities and a full spectrum of exhibitors, if you decided to forgo JCK this year, attending INSTORE August 13 - 15 is another opportunity to re-energize and network! Check out...

Our AI is Guaranteed to Grow Your Sales!

By Shane O'Neill, VP   You've probably heard all the buzz about AI and how it's the latest and greatest thing in digital marketing. But let me let you in on a little secret - AI isn't as new as it seems. Truth is, AI has been a driving force in digital marketing for years, but there are...

Bacon Ranch Pasta Salad

by Ashley Buckowing, Graphic Designer One of my favorite indulgent summertime dishes! A savory take on a classic recipe will have you coming back for more and more! 1 package pasta (my favorite is bowtie, but rotini is common!)1/2 cup mayonnaise1/2 cup sour cream1 package dry ranch seasoning mix1/2 teaspoon garlic powder1/2 cup milk8 slices cooked bacon, chopped1...

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