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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

What’s Trending for June?

by Abbey Ellis, Account Coordinator Happy June! As we welcome a new month and a new season, let’s check out what’s trending in the first month of summer.   Inlays – The prolific use of colored gemstone inlay is becoming increasingly popular among brands, and the more distinctive or uncommon, the better. What is most appealing about the...

AI and the Retail Jeweler

By Ellen Fruchtman, CEO By now you would have to have your head in the sand if you weren’t aware of Artificial Intelligence (AI). In simple terms, AI refers to the actual simulation of human intelligence. These are machines that are programmed to think, learn, and perform tasks. ChatGPT (which I’m sure you have heard of) is...

Preview JCK Now!

By Ashley Buckowing, Graphic Designer JCK is right around the corner and we are gearing up for another great year! Take a peek at the MISSION: SALES magazine created by Centurion to see what are the hottest sellers, exhibitors and some great insights to the show in their feature stories. You can also view the past year’s...

Tequila Pineapple Punch

by Abbey Ellis, Account Coordinator Memorial Day Weekend has come and gone, which means the summer season has officially started. This Tequila Pineapple Punch is the perfect drink to sip on this summer. 2 ounces tequila1 ounce coconut rum1 1/2 ounces pineapple juice1/2 ounce lemon juice3 ounces seltzer Fill a large cocktail shaker, combine the tequila, coconut rum,...

How to Increase Traffic to Your Shopify Store

By Ryan Leisure, Senior Web Manager Every retailer wants more traffic, and visitors to your online store are no exception. Here are 3 things you can do to get more eyes on your Shopify site. Increase Speed Speed is a big factor in Google's search algorithm, so you want to make sure you are using a high-quality, light Shopify...

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