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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

The Ride Less Taken

by Angie Ash, EVP Lately, it feels like we live in a world of increasingly opposing views. Politically, this is quite obvious. But this polarization is frankly everywhere, and it can be exhausting. Take work as just one example. On the one hand, we’re told to work harder. Get your hustle on! On the other hand, we’re told...

The Importance of Branding in the Digital Age

By Patrick Giammarco, SEO Specialist In the digital age, it’s more important than ever for businesses to have a strong brand. Your brand is more than just your company name, logo, or theme. It’s about how people perceive your business as a whole. Here are some easy ways to improve your brand: Know your audience: Knowing your audience...

Ultimate Egg Salad

By Ellen Fruchtman, President An absolutely delicious (and healthier) twist on a classic. Creamy and savory with wonderful fresh herbs. You will never make it any other way! Get the recipe now. 8 eggs, hard-boiled1 green onion2 tbsp fresh dill (or basil), chopped 1/4 cup Greek yogurt, fat-free2 tbsp mayonnaise1 tbsp Dijon mustard1/2 tsp Kosher saltfresh ground pepper,...

Want to attract attention from luxury jewelry shoppers? These 10 social media content ideas will do the trick.

By Megan Bennett, Social Media Marketing Manager As a luxury jewelry brand, you know that your target audience is looking for more than just a beautiful piece of jewelry. They want to feel special, unique, and glamorous. And to reach these potential customers, you need to create content that resonates with their aspirations and dreams. Social media...

History’s Iconic Jewels

By Traci Hubble, Account Coordinator A jewel’s value is just as tied to an illustrious past as it is to the stone’s cut, color, and clarity. In fact, the narrative surrounding a jewel may be the key to its unique value. This is especially true if the jewel has a reputation for being “cursed,” or if it...

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