By Ellen Fruchtman Just about every jewelry retail business is focused on selling new. New bridal. New fashion pieces. New watch styles. You reorder fast sellers (as you should). You look for new designers and something just a little different to add to your showcases. What you also try to do is follow some trends. Some are...
by Ryan Leisure, Senior Web Manager Your website is getting traffic, but are sales a problem? Just because your website is getting traffic, there is no guarantee that more sales will follow. If you feel like this is happening to you, it’s time to dive in and figure out what’s causing the problem. Try adding things to make...
by Ashley Buckowing, Graphic Designer Celebrate the coming warm weather and St. Patricks Day with this refreshing and festive cocktail! 4 oz gin2 oz Chartreuse4 oz freshly squeezed lime juice3 oz simple syrup4 cups peeled and diced cucumber1/2 cup waterIcefresh mint (optional) Blend cucumber and water in a high speed blender and then strain juice through a fine mesh...
by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible to increase your online visibility. This means optimizing your website for search engines and using effective SEO tactics. There are several things you can do to increase your online visibility and attract more customers. 1) Optimize your Google My...
By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody thinks is interesting, sexy, or worth more than a second glance, and find what’s “wrong” with it. Then they create a new brand in that same category that’s fresh, different, and makes consumers not only say, “what...
