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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Digital Wars: Your Marketing Awakens

Digital Wars - Episode VII It’s a time of uncertainty. Unrest grips the jewelry industry as the influence of digital marketing spreads. Some jewelers stuck on the old ways struggle with this new order as rebellious newcomers embrace this change and build new alliances.  As they cast away digital marketing from their budgets, they find it difficult to...

Is Your Marketing Planned Yet?

Can you believe it’s a new year already? Have you started the year off right by having your marketing plan in place for this year? If not, you need to start immediately. Having your plan and budget in place now will help reduce the overall time you spend on your marketing campaigns. Let’s be honest, marketing takes...

Sausage, White Bean and Tortellini Soup

If you’re looking for a quick, easy, and warm dinner during the winter season, look no further. This tortellini soup is easy and tasty – especially with pesto and parmesan added to the top. Courtesy of FoodNetwork Total Time: 40 min Prep: 10 min Cook: 30 min Yield: 4 servings Level: Easy Ingredients 1 tablespoon olive oil 4 ounces hot or sweet Italian sausage, removed...

You Might Be SurPIEsed…

Thanksgiving is a time full of traditions and favorites, and of course, food. But let’s skip the main course and go straight to dessert. Bring on the pie! Pie is a Thanksgiving staple, but everyone has their one favorite flavor. Ever thought about how your favorite compares to the rest of the country? Well, Huffington Post...

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