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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

What Makes A Good Ad?

As an advertising agency, we look at, review, and develop new ads every day. We create a connection with the consumer and intrigue them to learn more by coming into a store and/or visiting a website. But we often find ourselves asking, what makes a good advertisement? Whether it's a banner for a website, a :30 radio spot, or a...

Drone Delivery

There’s a little extra buzz in The Buzz this week. It’s the buzz you hear when a drone makes a jewelry delivery. Illinois jeweler Tony D’Ortenzio had a long-time dream to deliver jewelry via drone, and he worked with a tech-savvy customer to make it come true. D’Ortenzio used a drone to deliver a gold watch to...

Insanely Creative Pumpkins

Artist Jon Neill was spotlighted in a recent Snickers® ad for his ability to carve a ridiculously creative pumpkin. The Snickers - Hungry for Halloween? ad showcases his design process in a spooky way. The introduction resembles a scene from a scary movie and then transitions into Neill’s design process and abilities. The pumpkins are so realistic...

Pumpkin Rice Krispie Treats

INGREDIENTS 6 cups Rice Krispies cereal 3 Tbs. butter 10 ounces marshmallows (approx. 1 bag) Red & yellow food coloring (to make orange color) 12 Tootsie Rolls 1 green fruit Roll-Up (you will only be able to find the blue/green combo)   INSTRUCTIONS Melt your butter in a large saucepan over low heat. Add marshmallows and stir constantly until melted. Remove from heat. Add approximately 4 drops of red...

Don’t Be Afraid To Say No

Have you ever felt the pressure to shell out more money in order to advertise on the top radio or TV station in your market? You are definitely not alone. It’s instinct to think your message needs to be broadcast by the station which reaches the most listeners. Going with your gut isn’t always the right thing...

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