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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Jewelry To Die For

Cursed jewels are a favorite fare for Hollywood script writers. This week, as we get ready for Halloween, it’s also favorite fare for The Buzz. You may know about the allegedly cursed Hope Diamond, but did you know the stories behind these fatal beauties?...

The Perfect Cereal

Lucky Charms is great as is, but now a version with ONLY marshmallows? After looking through articles trying to find a topic for this article, I came across a story from Adweek that Lucky Charms has a Marshmallows-Only version and thought to myself, NO WAY! I was the kid growing up that would have a bowl of Lucky...

The Best Ever Kale Salad

Even if you don’t like kale, you’ll like this salad! INGREDIENTS 3/4 cup white sugar 1/2 cup vinegar 1/2 teaspoon salt 1/2 teaspoon ground black pepper 1/4 cup extra-virgin olive oil 1 bunch kale, stems removed and leaves chopped 1/2 (16 ounce) package frozen shelled edamame (soybeans), thawed 1/4 red onion, sliced thin 1 cup shredded carrot 1/3 cup fresh blueberries 1/2 cup sweetened dried cranberries (such as...

Magazines Guarantee ROI

Print advertising isn’t dead, and one group is out to prove it in a big way. Earlier this month, The Association of Magazine Media (MPA) announced an initiative to guarantee return on investment for print advertising. If an advertiser’s campaign meets certain criteria, they would qualify for additional free advertising placements if they fail to reach the...

Back to the Future…is NOW!

October 21, 2015, is the date Marty McFly and Doc Brown traveled to 2015 from the 1980s, and that day is tomorrow! As a fan of the Back to the Future trilogy, as I am sure many of you are, October 21, 2015, is a HUGE day. To celebrate, many companies are creating renditions of their “future” products...

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