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Fruchtman Findings

Industry insights from the jewelry marketing experts.

What Are You Waiting For?!

September was an insane month for us here at Fruchtman Marketing – it was annual meeting month. We structured the month for several of our clients to travel to Toledo, sit down with the marketing team, and talk shop. We learned about our clients’ 2015 to date, solidified Q4, and mapped out the 2016 strategy for...

Where Are You, Howard Beale?

You have to admit, there are many times life imitates art. Take the movie, Network (1976). Written by Paddy Chayefski, the film was considered "culturally, historically, or aesthetically significant" by the Library of Congress. If you haven't seen it (I'm assuming there are some younger people out there reading this), you really must. It is as...

Pink Cottage Dessert Salad

INGREDIENTS 1 16-ounce container fat-free cottage cheese 1 1/3-ounce box sugar-free strawberry gelatin 4 ounces whipped topping 1 20-ounce can unsweetened crushed canned pineapple In a food processor, blend cottage cheese until smooth. Sprinkle dry gelatin over the top and blend with whipped topping. Refrigerate several hours for gelatin to dissolve. Serve and enjoy!...

Things That Make You Go Hmmm…

This week, I decided I wanted to write a department article with a more light-hearted approach, so please consider the following: BET YOU NEVER THOUGHT… The Pope would have his own set of emojis. He does, on the Popemoji app. Bet you never thought there would be a Popemoji app, nonetheless an emoji app in general. A website would...

Productivity Apps for Q4 (Just In Time!)

October is almost here and you know what that means – ‘tis the season for what is typically your biggest sales quarter of the year. Before you’re caught up in your store’s holiday hustle and bustle, take a look at the productivity and efficiency apps outlined in the article here. Perhaps you’ll find one to make...

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