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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Jon Stewart Signs Off Of The Daily Show

Last Thursday night, Jon Stewart’s final broadcast of The Daily Show aired on Comedy Central. Without a doubt, Stewart’s sign-off marked the end of an era for Comedy Central. It could be argued that Jon Stewart has been one of (if not THE) most influential news anchors of his generation; funny, as he’s not a news anchor...

Instagram Adventure

Do you remember books where you got to choose your own adventure? If you were a kid during the 80s and 90s, you probably read at least one. At certain points of the book, the reader got to make decisions that changed the course of the story. Old Spice recently created a “Choose Your Own Adventure” game...

Blueberry Cobbler

Ingredients 2 pints blueberries 1/3 cup plus 1/4 cup granulated sugar 1 1/2 cups plus 1 tablespoon all-purpose flour 2 teaspoons baking powder 1/4 teaspoon kosher salt 1 teaspoon grated lemon zest 6 tablespoons cold unsalted butter, cut into pieces 2 cups heavy cream Directions Heat oven to 375° F. In a shallow 1 1/2-quart baking dish or a 9-inch deep-dish pie plate, toss the blueberries, 1/3 cup sugar, and 1 tablespoon flour. In a medium bowl, combine the baking powder, salt,...

The Buzz

Fruchtman Marketing is putting another pin in our client map; this one’s in Leawood, Kansas. We’re proud to announce that Glitters Fine Jewelry has signed with us for full digital services and a website makeover. Well known for their creative proposal ideas, this business has a tight-knit staff that’s more like family. And we’re very happy...

Media work NEVER ends…..

Everyone knows when a media schedule is placed, the work doesn’t end there. Invoices need to be checked, co-op needs to be submitted, yada yada yada. What a lot of people don’t think about is you need to pay attention to where your ads are running and be prepared to make changes if necessary. A perfect example is...

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