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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.
honey bun cake with blueberries

Family-Approved Honey Bun Cake

by Sarah Roush, Graphic Designer & Digital Marketing Assistant My mother-in-law and I don’t always see eye-to-eye, but when it comes to this honey bun cake, we’re in 100% agreement. It is DELICIOUS! 1 yellow cake mix3/4 cup oil4 eggs8 ounces sour cream1 cup brown sugar3 tbsp cinnamon2 cups powdered sugar4 tbsp milk3 tbsp vanilla extract Mix...

Preparing for JCK

by Ashley Buckowing, Art Director If you’re anything like us, you’ve already been mentally preparing for JCK 2024 for months. But if not, no worries! Now is the perfect time to begin planning your days in the way that makes the most sense for you and your business.  This year, JCK has given us four easy ways to...

The Double-Edged Sword

by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your brand awareness. Ahhh. It’s co-op time. Typically by the end of Q1, many larger brands who dole out the dollars (actually credit),...

Maximizing E-commerce Revenue Through Strategic Upselling

by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize revenue and enhance customer satisfaction. Bundling Complementary Products: Create enticing product bundles by pairing items that complement each other, providing customers with added value and incentivizing larger purchases.  Offering Limited-time Promotions: Encourage impulse buys and urgency by...

Copycat Shamrock Shake

by Ashley Buckowing, Art Director My favorite March treat growing up was the Shamrock Shake from McDonald’s. Try this 3-ingredient copycat recipe and bask in the nostalgia! 3 cups natural vanilla ice cream1 cup milk (more or less depending on how thick you like it)1 cup fresh mint leaves, loosely packed1/2 tsp pure mint extractwhipped cream (optional)chocolate syrup...

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