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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Healthy KFC Popcorn Chicken

by Michael Fruchtman, CEO Who doesn't love a healthy alternative to their favorite indulgence? 1.7 lbs boneless, skinless chicken breasts2 egg whites, lightly beaten1/2 cup all purpose flour1 tsp baking powder1 tsp paprika1 tsp onion powder1 tsp garlic powder1 tsp chili powder1 1/2 tsp Italian herb seasoning1/2 tsp mustard powder1/2 tsp celery salt1/4 tsp ginger powder1 1/2 tsp...

The Power of Persuasion

by Sarah Roush, Graphic Designer + Digital Marketing Assistant We live in a world of persuasion. Buy this, try this, wear that, be cool. But persuasion doesn’t always have to be so direct.  Storytelling is one of my favorite ways to market products. It can be a quote from the product designer or the person who found the...

Get a Jump on 2024!

By Shane O’neill, CMO As the calendar turns its pages to 2024, it's time for businesses to initiate the process of crafting their strategic plans for the upcoming year. This pivotal step is crucial for propelling your business to new heights, setting fresh objectives, exploring exciting opportunities, and cultivating innovative ideas that will define your trajectory in...

Monitoring Email Send Times

by Ashley Buckowing, Graphic Designer It’s a known fact that sending emails Monday - Friday are all a pretty good bet, but that Tuesday - Thursday are the primary days to receive engagement. But did you know that the best time to send emails varies by season? During the holiday season, emails perform better in the early...

A Soup to Soothe the Soul

By David Turgeon, SVP Client Services Well, it’s now officially winter.  The celebrations of the holiday season are largely over and soon the tinsel will be put away for another year. We wake up and it’s dark … we come home at the end of the day and it’s dark.  Hunkering down with a favorite hoodie, that...

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