Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

How to Harness Local SEO

By Pat Giammarco, SEO Specialist Elevate your jewelry store's visibility in your local community by harnessing the power of local SEO optimization. Infuse your website with location-specific keywords that resonate with potential customers in your area. The following strategic moves not only enhance your SEO performance but also ensure that when local shoppers seek jewelry, your store...


by Ellen Fruchtman, CEO Why buy the Mott's when it’s so easy (and delicious) to make your own? 4 pounds Apples (Any will do, but I usually do Envy or Honeycrisp)6-8 cinnamon sticks1 tablespoon lemon juice1/2 cup water1/4 teaspoon salt (Can be omitted ) This recipe is meant for crockpot use, but I’m sure you can cook it in...

Unveiling the Secrets of Social Media Success: Best Practices Revealed

by Hannah Hoyer, Social Media Marketing Manager Social media has become a powerhouse in the modern world, offering limitless opportunities for individuals and businesses to connect, engage, and thrive. Yet, success in this ever-evolving landscape isn't guaranteed. To unlock its full potential, consider these best practices: Quality is King: In the realm of social media, quality content...

How To Make Your Website The Cornerstone of Your Business

by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought...

Photography Changes The Game

by Ashley Buckowing, Graphic Designer I cannot talk enough about how important photography is in marketing, especially in the jewelry business. The best way to tempt your customers and capture those clicks is to show off your pieces in the best, and most interesting, way possible. Here are 5 tips for taking photos that will snag your viewers...

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