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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Funnel Cake

County fairs and carnivals are plentiful in the summer and it can often be hard to choose which sweet treat you want to indulge in. Funnel cakes are an easy treat to make at home, making the decision a little easier! You can also experiment with different toppings, such as fruit, chocolate syrup, sprinkles, and candy...

Getting Diversity in Marketing Right

by Angie Ash, EVP Look, well, anywhere, and you’ll see companies clearly working hard to reflect diversity in their marketing. But are they doing it right? Meaning, is it resonating with their customers and prospective customers?  If you’ve been making an effort to show diversity in your marketing too, below are some reasons it may be falling flat...

Midterm Mania

With media spending already in excess of $2.1 billion, you might need to be prepared this fall. Ad Age Campaign Ad Scorecard just completed an analysis showing spending levels currently just over $2.1 billion prior to the November midterm elections. Yes, billion, with U.S. Senate races leading the charge. This includes spending in TV, radio, and tracked...

Shack’s Bar Pizza

2 cups all purpose flour, unbleached 2 tbsp cornstarch2 tsp granulated sugar1 tsp baking powder1 tsp kosher salt1/2 cup water2 tbsp olive oilpepperonipizza saucepizza cheese Combine the flour, cornstarch, sugar, baking powder, and salt in a bowl of stand mixer. In a liquid measuring cup, combine the water and oil. Turn the mixer on low speed and...

This Could be a Media Game Changer

By Shane O'Neill, VP Media advertising is about to get a whole lot more interesting as Disney+ and Netflix are about to introduce ad-supported subscription options. As two of the most dominant streaming services with the highest average customer retention rates, the question is how much of traditional cable ad dollars will move over to Disney+ and...

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