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Fruchtman Findings

Industry insights from the jewelry marketing experts.

8 Jewelry Trends to Watch For in 2023

By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best designs possible. However, it’s also important that the pieces being featured are on-trend and eye-catching so that consumers naturally stop in their tracks (or scroll, rather…) The days of minimalist rings and dainty necklaces are over. This year,...

Lamb (or Beef) Meatballs with Couscous and Feta

  1 pound  ground lamb or beef (or a combination)1/4 cup dried apricots, finely chopped1/2 teaspoon ground coriander1 small red onion, one half finely chopped and half thinly sliced1 cup couscous3 tablespoons olive oil3 tablespoons fresh lemon juice2 plum tomatoes, sliced1/2 English cucumber, halved and thinly sliced4 ounces Feta cheese, crumbledsalt and pepper to taste Heat broiler. In...

Using Engaging Audio for Video Content

By Erin Cole, Social Media Marketing Manager Marketing is ever-evolving. There is always a new component to consider when looking at your social media strategy and how best to reach your customers. In the past year, video-style content has been a leading trend that enhances the value of products and increases conversions. However, many brands, while successfully...

Are you humanizing your sales efforts?

by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days, pushing products and services in your store isn’t enough to meet your sales goals. Your competition is growing every day via social media and e-commerce, so you need to play on the one advantage that can give...

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