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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Love is a Pecan Pie

by David Turgeon, SVP We all know about the 5 “Love Languages”.  For me, I actually think that there is a 6th language of love - every one of us have either shown or received love through food. As a child, as the holidays approached, I was always so excited to go to my grandmother’s house and spend the...

The Dime. And the Shiny Penny.

by Ellen Fruchtman, CEO This is an article about change. Not necessarily the type of change you may think I’ll be writing about such as “change is good” or “change your staff” or “change your location”. This is an article about marketing firms. Let me clarify, strategic marketing firms, who will and should stop, pivot, and here...

Sales on Shopify

by Ryan Leisure, Senior Web Manager To increase sales on a Shopify ecommerce site, consider implementing the following strategies: Optimize Product Descriptions: Write compelling and detailed product descriptions that highlight key features and benefits. Use high-quality images and videos to showcase products from various angles. Include customer reviews and ratings to build trust and credibility. Streamline...

What About Love?

by Angie Ash, EVP We’re at the tail end of October. Kids are hyped up for Halloween and ready to overdose on candy. Unfortunately, you can’t live in the moment like little ones because you’ve bypassed Halloween weeks ago. You’ve been drinking pumpkin spice lattes since August, even though you were likely more in the mood back...

How to Harness Local SEO

By Pat Giammarco, SEO Specialist Elevate your jewelry store's visibility in your local community by harnessing the power of local SEO optimization. Infuse your website with location-specific keywords that resonate with potential customers in your area. The following strategic moves not only enhance your SEO performance but also ensure that when local shoppers seek jewelry, your store...

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