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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Orzo with Butternut Squash, Spinach & Blue Cheese

by Michael Fruchtman, CFO 2 1/2 cups cubed butternut squash (1/4 inch cubes)3 tablespoons olive oil1/4 teaspoon sea salt1/4 teaspoon black pepper1 cup regular or whole wheat orzo2 cups shredded spinach2 tablespoons olive oil1 clove garlic, minced1/3 cup blue cheese crumbles Preheat oven to 425F.Toss butternut squash with 1 tablespoon of the olive oil. Spread into a...

We’re Growing!

We’re growing! As our client base grows, so is our team. Please help us give a warm welcome to Sarah Roush and Samantha Cialdella, we are thrilled to have them as part of the Fruchtman Marketing family!  Sarah is splitting her time as the Digital Marketing Assistant for our Chief Marketing Officer and as our second Graphic Designer....

The New Tipping Point

The New Tipping Point by Ellen Fruchtman, CEO Tipping Point: the critical point in a situation, process, or system beyond which a significant and often unstoppable effect or change takes place. This article was written on October 2, 2019. With Lab-Grown Diamonds permeating the industry; with rock-bottom value; with average sales taking a hit; with an economy that makes...

3 Ways to Increase Conversions on Your Ecommerce Website Now

by Ryan Leisure, Senior Web Manager With many retailers making the shift to a Shopify site, here are 3 tried and true ways to increase ecommerce conversions. 1. Optimize your website's loading speed and mobile responsiveness to ensure a seamless user experience, reducing bounce rates and improving conversions. 2. Implement clear and persuasive product descriptions, high-quality images, and customer...

Chocolate Chip Cookie Ice Cream

by Michael Fruchtman, CEO/CFO You know, Chocolate Chip Cookie Ice Cream Sandwiches are always a crowd-pleaser, but I've got to say, the ice cream version is next-level amazing. The thing about chocolate chip cookies is, they disappear faster than you can say "ice cream sandwich." So, we decided to outsmart the cookie monsters and whip up some Chocolate...

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