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Fruchtman Findings

Industry insights from the jewelry marketing experts.

The New Customer Service Tool

by Erin Cole, Social Media Marketing Manager How many times have you found yourself in a lengthy and frustrating process when receiving or facilitating customer service? Not any more. While traditional customer service methods aren’t bad, there are always new methods to meet your customers where they are. Social media has become a primary source of connecting with...

Your 2023 Resolution? Be a Goal-Getter!

By Angie Ash, EVP As a side-hustle fitness instructor, I see A LOT of people I like to call “resolutionists” show up at the gym at the beginning of every year. They’re fueled by all the best intentions - losing weight, gaining endurance and speed, and building lean muscle. They usually start with the pedal to the...

sustainable engagement rings

Sustainability Takes Precedence in 2023

by Ashley Buckowing, Graphic Designer 2020 taught us many lessons, with one of the most important being sustainability and eco-friendly businesses. The importance of sustainability has only increased since then, and in 2023, the topic is rising to new heights.  People are more conscious, now more than ever, of the ethics behind the products they are buying. Consumers...

Eggs Benedict – Shacked

by Shane O’Neill, Vice President Main2 pieces naan bread2 tbsp parmesan cheese, shredded8 slices pancetta4 eggssea salt, to tastepepper, to tastearugula, to garnishHollandaise Sauce3/4 cup butter, unsalted3 egg yolks, large1 1/2 tsp lemon juice, fresh1/4 tsp cayenne or hot paprika1/4 tsp kosher saltcracked black pepper, to taste MainBrush Naan bread with butter and toast under broiler just until...

5 Reasons to Invest in Content Marketing

by Pat Giammarco, SEO Specialist Ready to invest in content marketing to boost your SEO results? Here are the top 5 reasons that’s a good decision: It helps grow your brand awareness - Customers are drawn to helpful, creative content Boosts your organic online findability (SEO) - Google LOVES fresh, high-quality content Grows your audience and online...

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