Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Another new client!

by Abbey Ellis, Account Coordinator We’ve got yet another new client to add to our growing roster!  We are excited to welcome The Diamond Bar and its owner, Chris Phillips, to the Fruchtman Marketing family! Located in St. Louis, MO, The Diamond Bar takes pride in its finely tuned craftsmanship and award-winning custom designs. The Diamond Bar’s vision...

Chilled Squash Soup

by Angie Ash, EVP This chilled soup makes great use of seasonal squash, and it’s tasty, flavorful, and refreshing with the addition of a little lemon zest and dill. PREP TIME: 20 minutes COOK TIME: 1 hour TOTAL TIME: 1 hour 20 minutes 2 leeks, white and light green parts near the bulb only2 tbsp extra virgin olive oil2 pounds...

New Client Announcement

We are excited to announce the addition of three new clients under the same owners, Toddy and Amanda Pitard, to our growing roster! Lauray’s Jewelers, located  in Hot Springs, Arkansas Murphy-Pitard Jewelers, located in El Dorado, Arkansas Goldstein’s Jewelers, located in Mobile, Alabama We will be working hand in hand with their marketing manager, Kimberly, to develop...

When a Branding Overhaul Just May Make Sense

by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good effect and others not so much. These smaller tweaks are typically noticeable but not jarring. For example, the modernization of McDonald’s storefronts has evolved slowly over the years, and Taco Bell quietly made the move from a...

4 Elements of Effective Storytelling

by Pat Giammarco, SEO Specialist Content Marketing and Storytelling are powerful digital marketing strategies that focus on creating and promoting valuable, relevant, and engaging content to attract and retain a target audience. By combining content marketing with storytelling, you can create compelling narratives that capture your audience's attention, foster stronger relationships, and drive engagement and conversions. Here are...

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