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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Should I Stay or Should I Go?

by Angie Ash, EVP Well, here we are with another JCK show under our belts. After going to this show for years and years, can I get an amen that there’s no place like home once the whirlwind of Vegas comes to its final stop? Dorothy definitely got that right. Every year, as exhibitors, we approach the JCK...

Working Smarter, Not Harder

Instead of binging on Netflix in your downtime (before being able to goes away), consider taking a little time to explore Google Workspace Marketplace instead. You’ll find a plethora of helpful business applications that you can integrate into your current systems if you’re using Chrome. DocuSign, large file compression apps, and text reminders for meetings are...

Cold Chocolate Souffle

It’s hot outside. So, you want something cold to cool down. And, you always need something chocolate, don’t you think? 2 envelopes unflavored gelatin1/2 cup orange juice8 ounces semi-sweet chocolate (The better the chocolate, the better the souffle! At the very least use Ghirardelli, but consider Guittard or Callebaut (pricey but worth it!) )1/4 cup Kahlua7 eggs1...

Kendra Scott Unveils Lab-Grown Engagement Ring Collection

National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches. The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity. A recent Fruchtman Marketing report noted that as the cost of living...

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS and accounting software, etc. Yet few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact...

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