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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Kendra Scott Unveils Lab-Grown Engagement Ring Collection

National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches. The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity. A recent Fruchtman Marketing report noted that as the cost of living...

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS and accounting software, etc. Yet few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact...

Inflation? Fear Not! Download Our FREE White Paper.

Do the state of the national economy, rising prices, and inflation makes you nervous after the rewards of an incredible 2021? Fear not. National Jeweler recently covered key points of a white paper we authored here.  Want the entire white paper? We’re happy to share it with you! Download it here on our website.  AND if you’re going...

Frozen Watermelon Margarita

Summer is my favorite, and the BEST way I’ve found to celebrate the beginning of the sunshine season is with a cool, frozen watermelon margarita. Enjoy! Source RIM2 tbsp kosher salt1 tbsp granulated sugar1 lime zest1 lime wedgeCOCKTAIL4 cups chopped watermelon1/4 cup lime juice1/2 cup silver tequila1/4 cup triple sec4 slices watermelon, for garnish4 lime rounds, for garnish Place...

5 Predictions for Jewelry Retail in the Second Half of 2022

New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is on the way. In its latest “State of Jewelry Retail” report, Fruchtman Marketing outlines its expectations for the second half of the year. “With all the turmoil in the news, including rising interest rates, inflation and the state of the...

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