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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
checklist of 2020 goals

Making Your 2020 Business Goals a Reality

by Angie Ash, Executive Vice President Happy 2020! With a new year comes new business goals or, perhaps, the resolve to make last year’s goals this year’s reality. Finally. You’re ready. Right? The problem with most resolutions is the fact that in order for them to become a happy reality, a new habit must be formed, and...

Content Strategy on blue background

Did You Know? – Content Marketing

by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...

turkey meatballs in a dish

Healthy Turkey Meatballs

By Kelsi Roth, Senior Graphic Designer and Social Media Coordinator INGREDIENTS 1 pound 93% lean ground turkey1/2 cup grated sweet onion1 large egg, beaten2 tablespoons bleached flour10 large sage leaves, minced (about 1 tablespoon, tightly packed)½ teaspoon oregano¼ teaspoon thyme1 clove garlic, minced1 teaspoon lemon juice1 tablespoon black pepper1 teaspoon salt INSTRUCTIONS Preheat the oven to 400°F. Line a large baking...

Pantone’s Color of the Year Is…

Classic Blue by Angie Ash, Executive Vice President Every year since 1999, The Pantone Color Institute has chosen a color of the year to capture a moment in time. In early December of 2109, Pantone announced, to some surprise, that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk. (For...

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