by Angie Ash, EVP Jewelry campaigns typically involve some storytelling. And some campaigns are clever and make sense, like romancing three-stone rings into a past/present/future ring. Or making that pendant of swirling diamonds not just be a nice design, but a “journey”. Other things are a bit more far-fetched, or just plain crazy. We’ve seen it all...
By Ellen Fruchtman, President With the 2021 Oscars just around the corner, award shows may want to take a step back and survey how much they might mean, or not mean, to today’s viewers. Sure, we love to see the stars dressed to the nines and wearing extravagant jewels and clothing us mere mortals can only dream...
by Kristy Cartmell, Graphic Designer and Social Media Coordinator Chickpea Peperonata Stuffed Shells Cooking Spray12 Uncooked Jumbo Shells1 tbsp Olive Oil1 cup Onion (Chopped)1 Medium Sweet Red Pepper (Chopped)1 Medium Yellow Pepper (Chopped)3 Garlic Cloves (Minced)1 15 oz Canned Chickpeas (Drained and Rinsed)1 tbsp Fresh Oregano (Chopped)½ cup Grated Parmesan (Regular or Vegan)1 tbsp White Balsamic Vinegar ...
by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...
by Charles Pobee-Mensah, Director of Digital Marketing With the plethora of online marketing options available to us all, it's easy to get lost in the quagmire of "opportunities". Instead of looking at more new options, let's take a step back and think about the core strategies that work for jewelry stores online. Marketing to Current Customers Collect > Engage...
