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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
The New TV

The New TV

by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It wasn’t even 5 or 6 years ago that people would balk at the idea of the cable cutters becoming a concern for traditional TV. Fast forward to today and cable is the bane of most people’s existence...

Welcome!

Welcome!

by Ellen Fruchtman, President Alexander Bongiorno Jewelers is about to get a brand new website, courtesy of Fruchtman Marketing. So, we’d like to say “thanks” for thinking of us and looking forward to designing an awesome site!...

Pear & Blue Cheese Salad

Pear and Blue Cheese Salad

by Michael Fruchtman, CFO Ingredients: 1 pear, diced ½ cup walnuts 4-5 cups lettuce, chopped 2 tablespoons red wine vinegar 1 tablespoon garlic, crushed Pinch dried basil ½ tablespoon honey ½ teaspoon salt 1/8 teaspoon pepper 1/8 cup olive oil 3 ounces of crumbled blue or goat cheese Directions: Mix pear, pecans, and lettuce in salad bowl.  In a separate bowl, stir together vinegar, garlic, basil, honey, salt, and pepper. ...

Doctor Will Text You Now

The Doctor Will Text You Now

by Angie Ash, Executive Vice President If there’s a certain segment of technology that’s seen a surge in growth in 2018, it’s business to consumer texting, surprisingly even by conservative corporations. In just this year alone, I’ve received texts confirming my mammogram, that my contacts are in, that my receipt from a purchase made on Square is ready...

Rise of Amazon

Social Takes the Lead and The Rise of Amazon

by Shane O'Neill, Vice President According to the 2018 State of Digital Advertising report, Social Media has become the #1 digital marketing medium. On the rise is Amazon, who is planting their flag as the e-commerce giant…but opportunities for the local retailer are available, although many are unaware. Social Takes the Lead Social Media has become the most popular...