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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Use Facebook For What It Is

By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers on the subject. “How to get the most from Facebook”, “How to Sell on Facebook”, “Get More Fans on Facebook”, the list goes on and on. Yet, almost all of you are using the channel wrong and...

Strawberry Bread

by Ashley Bowen, Account Coordinator Why not take the traditional banana bread a step further and try strawberry bread? This delicious bread is perfect for breakfast or a snack. Recipe courtesy of Allrecipes Ingredients 2 cups fresh strawberries3 1/8 cups all-purpose flour2 cups white sugar1 tablespoon ground cinnamon1 teaspoon salt1 teaspoon baking soda1 1/4 cups vegetable oil4 eggs, beaten1 1/4...

Here Come the Brides…or Not

by Angie Ash, Executive Vice President Owning Bridal. Many jewelers want to claim it in their market. And, yes, every jeweler should desire to have a certain percentage of the bridal business. After all, it’s usually the first major jewelry purchase in a couple’s lives together, and a starting point for a jeweler to build future business....

How One Question Could Speed Up Your Site

by Charles Pobee-Mensah, Director of Digital Marketing HTTP/2 is a standard for websites that’s faster than the old way. Most websites don’t use it yet, but eventually, they all will. The best part is, you might be able to make this switch just by asking your hosting provider about it. Let’s take a closer look. What Is HTTP/2? When...

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