By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not sure what you believe, but I have yet to find a person who doesn’t feel the pinch. We can beat around the bush and hear any explanation, but the “R” word is looming and we need to...
2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to the next level in the new year. Within the next few weeks, Fruchtman will begin planning for 2023. New objectives, exciting opportunities, and fresh ideas. Developing a strategy for your business is key to meeting your objectives...
County fairs and carnivals are plentiful in the summer and it can often be hard to choose which sweet treat you want to indulge in. Funnel cakes are an easy treat to make at home, making the decision a little easier! You can also experiment with different toppings, such as fruit, chocolate syrup, sprinkles, and candy...
by Angie Ash, EVP Look, well, anywhere, and you’ll see companies clearly working hard to reflect diversity in their marketing. But are they doing it right? Meaning, is it resonating with their customers and prospective customers? If you’ve been making an effort to show diversity in your marketing too, below are some reasons it may be falling flat...
With media spending already in excess of $2.1 billion, you might need to be prepared this fall. Ad Age Campaign Ad Scorecard just completed an analysis showing spending levels currently just over $2.1 billion prior to the November midterm elections. Yes, billion, with U.S. Senate races leading the charge. This includes spending in TV, radio, and tracked...
