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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Google Tag Manager

by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added to your website in order to get it to play nicely with others. There might be code from Facebook, from Google Analytics, from anywhere, really. These pieces of code are often referred to as "tags".  One way to...

Chocolate Ginger Molasses Cookies

By Angie Ash, Executive Vice President  Ginger molasses cookies are my very favorite holiday cookie, but who needs to wait until then to enjoy these delicious cookies? This recipe includes another favorite - chocolate! Chocolate Ginger Molasses Cookies 7 ounces good quality semisweet chocolate1 cup white whole wheat flour1/2 cup all-purpose flour (Plus 1 tbsp)1 tablespoon unsweetened Dutch-process cocoa...

The Most Valuable Brand? Your Own.

By Angie Ash, Executive Vice President We see it all too often. Retail jewelers getting hung up on the brands they carry. And we get it, especially if they offer a generous co-op program. Of course, you want to utilize those dollars when it makes sense. However, keep this in mind. The vast majority of jewelry brands...

12 Pros And Cons Of A Corporate Name Change

By Ellen Fruchtman, President By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by Mark Zuckerberg who said he liked Meta because it's a Greek word that “symbolizes there's always more to build”. A big part of the rebrand is to also focus Meta on bringing the...

Grandma’s Waffles

By Shane O'Neill, Vice President Grandma's Waffles 2 cups Flour3 tsp Baking Powder1 tsp Salt4 large Eggs, Separated3 tbsp Sugar6 tbsp Shortening, Melted1 1/2 cups MilkNon-Stick cooking Spray Sift flour, baking powder, salt and sugar on wax paper.Separate eggs and place egg yolks in a large bowl and egg whites in a regular bowl. Beat egg whites until firm.Add...

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