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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Keeping Your Website Up to Date During The Pandemic

by Charles Pobee-Mensah, Director of Digital Marketing Your website is probably more important now than it ever has been. People are spending more time online and less time visiting brick and mortar stores. But website visitors aren't coming for quite the same reasons as before. So let's talk about keeping your website up to date and making...

Happy Workiversary!

by Hayley Lardinais, Account Coordinator Anniversary season is officially upon us. Here at Fruchtman Marketing, we’re celebrating as well! Both of our amazing designers celebrated work anniversaries of their own just last month. Kelsi Roth, Senior Graphic Designer and Social Media Coordinator has rounded off her 2nd year with the company, and Kristy Cartmell, Designer & Social Media...

Cauliflower Macaroni

by Kristy Cartmell, Designer / Social Media Specialist Ingredients 16 ounces cauliflower, chopped into macaroni sized pieces ¼ cup heavy cream 2 ounces cream cheese, room temperature 1 cup grated cheddar cheese 1/3 cup grated Monterey jack cheese ½ teaspoon ground mustard ½ teaspoon salt ½ teaspoon cracked pepper Instructions Bring a pot of water to a boil....

blue background with the words "be stronger than your excuses"

Excuses. Excuses. Excuses.

By Ellen Fruchtman, President With the baseball season (and many sports seasons) clearly in the rearview mirror, there’s a great business analogy spoken by one of the all-time greatest baseball players, Babe Ruth. “Yesterday’s home runs don’t win today’s games.” At the time, he was likely talking about the game and never anticipated how it could be a great...

couple looking at laptop together

No New Normal

By Guest Columnist Lori Dixon, Ph.D., Great Lakes Marketing Research Consumers got a taste of having more power over place and time, and they will not easily go back to their old ways. There is not going to be a new normal.  Normal implies:  conforming to a standard, usual, typical, or expected. Ha! We are smart enough to...

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