Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Grandma’s Strawberry-Rhubarb Pie

by Ashley Bowen, Account Coordinator courtesy of Valarie Enters Grandma’s Strawberry-Rhubarb Pie Crust2 cups all-purpose flour (additional flour as needed, up to ¼ cup)½ cup cake flour ((recommended: Soft As Silk))3 tsp sifted powdered sugar½ cup butter-flavored shortening¼ cup salted butterpinch of salt1 egg2 tsp vinegar¼ cup ice cold waterFilling2 ½ cups chopped red rhubarb, fresh2 ½ cups de-stemmed,...

Rainbow Connection

by Ellen Fruchtman, President Pride Month is celebrated in June. Specifically, Pride Day is celebrated on June 28, marking the date in history when the first Pride march was held in New York City in 1970. Suffice to say, a lot has happened in between and since that date. Same-sex marriage became legal in 2015.  According to...

Gen Z Shopping Habits

by Angie Ash, EVP As the mom of two Gen Z girls, I can attest to their noses always being in their phones. Personally, I would be happier with their noses in more books, but I digress. However, as tied to technology as they are, they definitely fit the mold of what Gen Z wants in a...

Quick Key Lime Pie

by Michael Fruchtman, CFO Craving key lime pie? It doesn’t get any easier than this! Quick Key Lime Pie 1 9-inch graham cracker pie crust1 14 ounce can of sweetened, condensed milk3 egg yolks½ cup fresh squeezed key lime juicewhipped cream and lime slices for serving (optional) Preheat oven to 350 degrees.Combine the sweetened condensed milk, egg yolks, and lime...

TikTok or NOT.

by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok. Everyone is talking about how you should add it to your marketing mix, but should you? Sure, TikTok is fun and cool, but is it the right audience at the right time for a retail jeweler? Before...

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