Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Augmented Reality Is Still Moving Forward…Slowly

by Charles Pobee-Mensah, Director of Digital Marketing Back in 2017, we talked about how augmented reality will transform the jewelry industry. Now, four years later, how far have we come? The answer is not very. Augmented reality is still a bit of a fringe technology. Not yet the ubiquitous evolution it promises to be. Despite that fact,...

Baked Feta with Roasted Tomatoes

by Ellen Fruchtman, President We hear this recipe is actually trending on Tik Tok, and it’s certainly getting some buzz on food blogs. Originally created by a Finnish food blogger, it’s a delicious roasted pasta dish just perfect for the summer! Feel free to mix and match cheeses and veggies once you’ve mastered the original recipe! Baked Feta...

A Cookieless Future

by Angie Ash, EVP I have to be honest. When Google announced that it wasn’t going to replace cookies in Chrome with any new proposed personal identifiers, I was neither surprised nor upset. If you’re reading this and not entirely sure what cookies are, you should be soon. That’s because when you visit a website, any tracking...

A Font for the Future

by Kelsi Roth, Graphic Designer and Social Media Coordinator You’re probably very familiar with Calibri, the default font on Microsoft systems and programs since 2007. Even if you don’t use a Microsoft operating system, Calibri was likely sent to you on basic documents, simple forms, and lackluster powerpoints many times over the last 14 years. Though the...

thick drink in clear glass on white plate

Shackwacker – Ready for Summer

by Shane O’Neill, Vice President Shackwacker 2 ounces Kraken black spiced rum2 ounces Kahlua coffee liqueur2 ounces dark creme de cacao2 ounces caramel macchiato creamer2 ounces iced coffee4 ounces half and half2 cups ice Measure all ingredients into a cup.Add ice to blender.Pour ingredients over ice and blend until smooth.Swirl chocolate inside glass.Pour blended mixture into glass and...

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