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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Red, white, and blueberry trifle

Red, White & Blueberry Trifle

Ingredients Two 16-ounce containers strawberries Two 6-ounce containers blueberries One 6-ounce container blackberries 3/4 cup granulated sugar 1/2 teaspoon finely grated lemon zest 2 tablespoons fresh lemon juice Pinch kosher salt One 8-ounce package cream cheese 2 cups heavy cream 1/2 teaspoon pure vanilla extract 1 prepared angel food cake (about 12 ounces) Confectioners' sugar, for garnish, optional Directions Trim and quarter the strawberries and set aside. Combine the...

One to one marketing

One to One Marketing Magic

by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by two individuals: Don Peppers and Martha Rogers, Ph.D. Martha Rogers was somewhat of a local celebrity teaching marketing at Bowling Green State University. Don Peppers was her business partner, previously known as a well- respected new business...

Crown Ring Bridal House Logo

Digital Co-op Program for Crown Ring

A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing Facebook, Paid Search, and YouTube advertising. This comprehensive digital co-op program is scalable, trackable, and highly cost-effective. The program is designed to provide brand building on the local level by driving direct traffic in support of...

Balsamic Watermelon Chicken Salad

Balsamic Watermelon Chicken Salad

by Angie Ash, EVP With blue cheese, watermelon, almonds, herbed chicken, and a balsamic glaze, this is the perfect salad to serve at a summer gathering! INGREDIENTS 1 cup balsamic vinegar 1 pound boneless skinless chicken breasts 3 teaspoons all-purpose seasoning 1 tablespoon olive oil 4 cups baby spinach or greens 2 cups cubed watermelon 1/2 cup blue cheese crumbles ...

No fat ads

Time to Put Your Advertising on a Diet

by Shane O’Neill, Vice President I hate fat ads. That’s right, I said it. Maybe it’s just me, but I hate them. You see them everywhere and they just take up space. Heck, I rarely even notice them… they all look the same. Could you fit any more junk into that space? I’m pretty sure your fonts...

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