Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
What Not To Do On Social Media

What NOT To Do On Social Media

by Logan Taylor, Social Media Coordinator Don’t Promote Too Much. 46% unfollow if there are too many promotional messages. Be sure to mix in educational, inspirational, and entertaining content as well. Post Irrelevant Information. 41% of users will unfollow because of this. Always match your posts to your brand and audience. Try To Be Too Cool (or Conservative). 30%...

Black-Eyed Pea Salad

Black-Eyed Pea Salad

by Shannon Joyce, Account Coordinator 8 Servings The flavor of this salad deepens as it sits, and we’d use the vinaigrette on any bean salad, including green beans. Ingredients 2 cups dried black-eyed peas (about 12 oz.) 1 red bell pepper, finely chopped 1 green bell pepper, finely chopped 2 scallions, thinly sliced 1 garlic clove, finely chopped ½...


Podcasts Worth Listening To

by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list of some worth listening to…read more. Total Retail Talks. If you’re short on time (and who isn’t?) these podcasts are typically 15 minutes long with tons of tidbits and useful information. Andrew Warner is the host who is...

Sugar Cookie Fruit Pizza

Sugar Cookie Fruit Pizza

by Ashley Bowen, Account Coordinator This fruit pizza is the perfect summertime dessert to share at your next BBQ or get together with family and friends. If you’re pressed for time, premade sugar cookie dough can be used as well. Ingredients Sugar Cookie ½ cup unsalted butter, room temperature ¾ cup granulated sugar 1 ½ teaspoons vanilla extract ½...