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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Welcome Berco

By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers throughout the United States. The family owned and operated manufacturer, based in Chicago, IL will feature the new logo beginning with upcoming INSTORE print ads and graphics during JCK, as well as a direct mail series, also...

Summer Sangria

By Ellen Fruchtman, President You can just smell summer. And, nothing says summer wine better than a fantastic glass of Sangria over ice. Here’s one of my favorites from Ina Garten’s 2014 Make it Ahead cookbook! Get the recipe and drink now… Summer Rosé Sangria 1 (750 ml) bottle good rosé wine 1/2 cup Pom Wonderful pomegranate juice 1/3...

Why we buy.

By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo, an advertising platform for the open internet, called Why We Buy – Consumer Behavior & Loyalty in the Age of Infinite Options included some interesting content. Some of the findings are common sense. Others might surprise you....

Understanding The Instagram Algorithm

By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses the platform! The endless question is how do you get to get it to work in your favor? Here are some tips to focus on when posting and when using Instagram. 1. Post more often. 2.Post video. Video consumption on...

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