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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Roasted Tomato Soup

by Kelsi Roth, Senior Graphic Designer Easy Roasted Tomato Soup 2 pints of tomatoes ((two different kinds, like Roma & Campari))1 head of garlic (halved)1 shallot (halved)1 bunch of basil1 serrano pepper (stem removed)salt & pepper (to taste)olive oil (to taste)½ cup heavy cream½ cup vegetable broth Combine everything except cream and broth in an oven-safe pot...

You Lost a Big Brand. Now What?

by Angie Ash, EVP When retailers gain partnerships with big brands, the proverbial roller coaster ride that ensues is surely more thrilling than scary. Your clientele changes from the merely upscale customer to the one with an abundance of money to spare. You know, the ones that don’t bat an eye when it comes to purchasing something...

We’re Growing!

by Ashley Bowen, Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have them with us! Chelsea Schroeder joins us as an Account Coordinator. She is a graduate of Bowling Green State University with a Bachelor of Arts & Sciences degree in Journalism and a Public Relations specialization, along with a minor...

Creamy Sun-Dried Tomato-Tortellini Soup

by Chelsea Schroeder, Account Coordinator As the leaves start to change and the cool air sweeps in, now is the perfect time to cozy up with a bowl of hearty and delicious soup. With the crisp touch of toasted bread on the side and a sprinkle of parmesan cheese on top, you will find yourself falling in...

Television Commercials are Back

by Shane O'Neill, Vice President The past decade has seen traditional “television commercials” take a back seat to the digital realm of social media, Google Ads, and YouTube advertising. Production costs and the somewhat antiquated traditional cable buys certainly helped push advertisers to the less expensive, more data-driven digital options. It’s true that digital advertising provides additional...

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