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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Diamonds

Lab-grown versus natural, which is better?

by Shannon Joyce, Account Coordinator For years now, lab-grown diamond companies have latched onto the narrative that lab-grown diamonds are more environmentally friendly than naturally mined diamonds. A study two years in the making may prove the opposite. The Diamond Producers Association has recently announced the launch of their Total Clarity platform as a way to provide...

Game of Rings

Opportunity Marketing

by Shane O'Neill, Vice President Our motto is “It Starts with a Plan”. That’s sound advice, as knowing what your business objectives are and how to address them from a marketing perspective is key to success. However, it’s also a good idea to plan for the unplanned. I'm calling it opportunity marketing, which is to say unplanned...

Summertime Spaghetti with Fresh Tomato Sauce

Summertime Spaghetti with Fresh Tomato Sauce

Recipe from Cookie + Kate: https://cookieandkate.com/spaghetti-with-fresh-tomato-sauce/ The freshest of tomato sauce recipes, made with barely cooked tomatoes, basil and seasonings. This simple weeknight meal comes together in no time! Recipe yields 2 large (as in, restaurant-sized) portions or 4 more reasonable servings. INGREDIENTS 1 ½ pounds ripe tomatoes 2 tablespoons olive oil 1 tablespoon fresh lemon juice ½ teaspoon...

Berco Logo

New Logo Design for Berco Jewelry

We recently designed the new logo for Berco Jewelry, an industry leading supplier to independent jewelers throughout the United States. The family owned and operated manufacturer, based in Chicago, IL, will feature the new logo beginning with upcoming INSTORE print ads and graphics during JCK, as well as a direct mail series, also done by us....

Jelly Bean Necklace

The Jellybean Necklace

by Angie Ash, Executive Vice President I received my very first piece of jewelry when I was five years old, on my birthday. It was a necklace featuring three small plastic jellybeans in red, orange and yellow on a “gold” chain. In a photo taken that day at dinner, I’m wearing my Winnie the Pooh dress (favorite...

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