Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Jeweler Gives Nod to HBO’s “Game of Thrones” with “Bend the Knee” Campaign

WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial, running on YouTube Advertising, around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones”.  Watch...

Welcome Berco

By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers throughout the United States. The family owned and operated manufacturer, based in Chicago, IL will feature the new logo beginning with upcoming INSTORE print ads and graphics during JCK, as well as a direct mail series, also...

Summer Sangria

By Ellen Fruchtman, President You can just smell summer. And, nothing says summer wine better than a fantastic glass of Sangria over ice. Here’s one of my favorites from Ina Garten’s 2014 Make it Ahead cookbook! Get the recipe and drink now… Summer Rosé Sangria 1 (750 ml) bottle good rosé wine 1/2 cup Pom Wonderful pomegranate juice 1/3...

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