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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Tidal Is Sinking

It looks like Tidal is sinking before it even has a chance to swim. There has been a lot of hype about the streaming music service called Tidal, which was purchased and re-launched by Jay Z last month. The service is touted as artist owned and claims to pay the highest percentage of royalties to music artists...

Jewelers that we will lose in 2015

There is a slow demise of some jewelry stores out there. Their sales and revenue begin to decay, their marketing efforts become less effective, and eventually they become a shell of their former business or close altogether. These are the stores that, whether through a lack of understanding or slow adaption, have not embraced today’s online...

The Buzz

You won’t find any of these bracelets at a high-end jewelry auction. But for Minecraft fans, they’re the height of haute gaming couture. As recently reported in JCK News Daily, several retailers are now selling the Gameband, which allows users to take their Minecraft game and characters wherever they go. Called the Gameband + Minecraft, the band plugs into...

Rethink the Traditional Mother’s Day Gift

On April 16, Adweek chose Hefty for their “Ad of the Day.” These three ads are essentially giving moms permission to party hard with the perfect party cup from Hefty. Opening up on ordinary moms performing daily tasks, they begin telling us about the parties they attended the night before. Using the latest slang, you wouldn’t expect...