Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Believe it or not?

Should you believe everything you read? We all are aware of the litany of false information on the Internet. Headlines are often sensational. Paid content is often mistaken for real news content. And is there such a thing anymore as real news? Even within our own trade and retail-focused publications, which are not hard-news centric, there is...

New Tab Groups In Google Chrome Make Browsing Easier

by Charles Pobee-Mensah, Director of Digital Marketing Ever feel lost in all the tabs you have open? Google Chrome recently added a better way to keep your browser tabs organized. You can now create "tab groups".  These neat little things can be named, color-coordinated, and minimized. So instead of seeing dozens of tabs with their names cut off,...

Easy, Light, Homemade Bagels

by Ellen Fruchtman, President This recipe, from one of my favorite bloggers, Once Upon a Chef, could not be easier. And, if you are watching calories, this is a must! They are high in protein and low in calories. This is also adapted from Weight Watchers, Skinnytaste, and other sources. Easy, Light, Homemade Bagels 1 ½ cups all-purpose flour...

YouTube Statistics You Need to Know

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator YouTube is making waves in the small business advertising world. Ads are managed through the Google Ads platform, and video ads are easier to make than ever with the availability of high-quality cell phone cameras and free editing software. Are you considering advertising on YouTube? These statistics...

Hard Habit To Break

By Angie Ash, EVP Many retailers had their best year ever in 2020. Perhaps that was due to rolling up their sleeves and embracing necessary changes to get business done. Or maybe it was because their best customers were spending money on jewelry instead of travel. Likely, it was a fortunate combination of both! Now, however, there...

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