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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Tech Trends

Every year, Mary Meeker delivers one of the most-watched reports on digital and internet trends. For those that don’t know, Meeker runs digital investments for a top Silicon Valley venture capital firm. Compliments of Ad Week, here is what you should be focusing on this year: http://www.adweek.com/news/technology/these-are-digital-trends-everyone-tech-and-advertising-needs-know-165017?utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech&utm_campaign=Adweek_Newsletter_2015152808 Meeker’s findings are not that surprising – mobile internet is growing faster...

Avocado Salsa

INGREDIENTS 3 avocados, diced chunky ¼ cup chopped red onion 3 Roma tomatoes, diced ⅛ cup fresh cilantro, finely chopped 1 tablespoon lime juice ¼ teaspoon garlic salt ⅛ teaspoon pepper INSTRUCTIONS After you have diced and chopped the avocados, red onion, Roma tomatoes and cilantro, combine in a medium bowl. Add lime juice, pepper, and garlic salt. Toss and lightly stir to combine flavors. Source (image and...

Illustrator draws sad logos

Things might not always be pretty in the world of social media. Sad, depressing, fed-up-with-the-world posts swarm newsfeeds daily. Sure, we all get a little irritated seeing those, but hey, we’re only human. Have you ever noticed that the brands you follow never seem to have those sad posts? Last week, Adweek talked to illustrator and author...

So Long, JCK. Hello, Toledo!

After a fantastic run at JCK Las Vegas, the experts from Fruchtman Marketing have packed their bags and are heading home. We wanted to thank our friends, our clients, and our soon-to-be clients for stopping by and chatting. We enjoyed your visit, and we can’t wait to get back to doing what we do best – making...

The Big Three: Social Channels for a Focused Strategy

As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...

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