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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Buzz

Good news for Pinterest junkies and jewelers alike. The site announced this week it will soon offer “buyable pins,” which will allow viewers to buy what they like. Buyable pins are slated to roll out at the end of the month. You can find more information about them here: http://techcrunch.com/2015/06/02/pinterest-unveils-buyable-pins-a-way-to-purchase-things-directly-from-pinterest/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29#.iluagq:z4I2...

The biggest lie in advertising…

...traditional media is dead. In mid-April of this year, we were honored to present at the Chicago INSTORE Smart Show. We were asked to speak on traditional media, and we could not have been happier to do so because we had a point we wanted to make. You see, everywhere you turn, there are articles or studies...

Tech Trends

Every year, Mary Meeker delivers one of the most-watched reports on digital and internet trends. For those that don’t know, Meeker runs digital investments for a top Silicon Valley venture capital firm. Compliments of Ad Week, here is what you should be focusing on this year: http://www.adweek.com/news/technology/these-are-digital-trends-everyone-tech-and-advertising-needs-know-165017?utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech&utm_campaign=Adweek_Newsletter_2015152808 Meeker’s findings are not that surprising – mobile internet is growing faster...

Avocado Salsa

INGREDIENTS 3 avocados, diced chunky ¼ cup chopped red onion 3 Roma tomatoes, diced ⅛ cup fresh cilantro, finely chopped 1 tablespoon lime juice ¼ teaspoon garlic salt ⅛ teaspoon pepper INSTRUCTIONS After you have diced and chopped the avocados, red onion, Roma tomatoes and cilantro, combine in a medium bowl. Add lime juice, pepper, and garlic salt. Toss and lightly stir to combine flavors. Source (image and...

Illustrator draws sad logos

Things might not always be pretty in the world of social media. Sad, depressing, fed-up-with-the-world posts swarm newsfeeds daily. Sure, we all get a little irritated seeing those, but hey, we’re only human. Have you ever noticed that the brands you follow never seem to have those sad posts? Last week, Adweek talked to illustrator and author...

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