Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Ready to get SMARTer about marketing?

If you’re heading to The SMART Show, you won’t want to miss the experts from Fruchtman Marketing. Fruchtman PresidentEllen Fruchtman and Executive Vice President Angie Ash will be speaking Friday, April 17th, from 3:45 p.m. – 5 p.m. in Conference Level – Room 7. They’ll be dishing the details on how to create an effective marketing...

5-Ingredient No-bake Protein Bars

INGREDIENTS ½ cup whole milk 1 cup natural chunky peanut butter 2-3 tablespoons honey, plus more to taste 1¼ cups vanilla (or chocolate) whey protein powder 2 cups old-fashioned rolled oats (uncooked) (Optional: Melted dark chocolate for drizzling) DIRECTIONS In a medium, heavy pot, combine milk, peanut butter, and desired amount of honey over low heat. Stir just until all ingredients are well combined...

The importance of vector logos

When you start your business, one of the first things you think about is your logo. Through your logo, your business makes its first impression. It’s on everything. From your store signage to business cards and invoices, it’s everywhere. Now, as Ellen mentioned in last week’s T3, it’s important to make sure your logo is up to...

Weighing the Costs

You have an inventory-reduction sale coming up. Then there’s Mother’s Day, and oh yeah, you’d like to do a smaller promotion for grads and dads, too. Then later in the year, you have a bridal event planned; and before you know it, the holidays will be here AGAIN. So much to think about and so much...

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