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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

A Little Appreciation Goes a Long Way

By: Ashley Bowen, Account Coordinator It’s no secret great customer service breeds loyalty, but so does appreciation. This is true for both clientele and employees, and in many ways, the two go hand in hand. With the hustle of the holiday season just around the corner, take some time to cultivate relationships with your sales staff by...

Summer Watermelon Popsicles

by Michael Fruchtman, CFO -1 half medium seedless watermelon -2 cups fresh or frozen strawberries -2 limes -honey (optional) Cut watermelon into chunks, removing rind. Rinse strawberries, if using fresh. Add watermelon, strawberries, and juice of limes to blender and blend until smooth. You might need to do this in two batches depending on the size of your blender. Taste the...

Tidy Organized Desk

Marie Kondo Your Business

by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any of her books, the most famous being The Life-Changing Magic of Tidying Up, or seen one of her Netflix shows, Tidying up with Marie Kondo, or heard about her at all, then you must be living under...

Bored Executive

Surviving a Slow Summer

by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as far as traffic and sales. Although it isn’t ideal, it can be viewed as an opportunity to improve and prepare for the upcoming busy holiday season. Use the downtime to develop strategies and goals for the remaining...

Coffee Popsicles on Sticks

Iced Caramel Latte Popsicles

by Ashley Bowen, Account Coordinator Popsicles are a great summertime treat. They’re cool and refreshing, and not to mention delicious! For coffee lovers, this recipe takes an iced coffee to a new level and will not disappoint.  Ingredients Milk Layer: 1/2 cup milk 1/4 cup sweetened condensed milk 1/8 teaspoon vanilla extract Coffee Layer: 1/2 cup cold brew coffee concentrate (1:1...

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