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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

What’s So Special About It?

by Angie Ash, EVP Last week, I had a very engaging conversation with a UCLA grad student researching, you guessed it and no pun intended, an emerging engagement ring brand. The new brand, which had to be kept from me, was considering an online storefront with a brick-and-mortar showroom. Emily asked me some great questions and we discussed...

The Ultimate Influencer

by Ellen Fruchtman, President In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being so important today (and the buzz du jour), the best influencers are the most authentic. And, nothing is more authentic than utilizing some of your best customers. Fruchtman Marketing developed a television campaign called “My Jeweler”  to...

Watermelon Frosé

By Kelsi Roth, Senior Graphic Designer and Social Media Coordinator Take advantage of August summer days with a refreshing cocktail! Watermelon Frosé ½ small seedless watermelon cut into small cubes (approximately 4 cups)1 bottle rosé winejuice from 1 lime2-3 tablespoons honey (to taste)fresh mint, watermelon slices, or edible flowers (for garnish) Pour the wine into ice cube trays and freeze,...

Strawberry Goat Cheese Bruschetta

by Ashley Bowen, Account Coordinator Don’t forget to plan the appetizers for your next dinner party. This strawberry goat cheese bruschetta is a refreshing take on the traditional tomato version and will be a crowd pleaser! This is a perfect dish to serve any time of the year, but especially in the summer when strawberries are in...

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