Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Channeling Positive Vibes

By Angie Ash, Executive Vice President  Cristy Cali has joined Fruchtman Marketing as a new project and social marketing client. Located in Saint Rose, Louisiana, outside New Orleans, we’re channeling positive vibes in our marketing and can’t wait to create some magic together. To read more about Cristy Cali, visit cristycali.com. Looking for a new strategic direction?...

Chicken Piccata

By Dana Rathke, Social Media Specialist A light chicken piccata recipe your tummy will love, courtesy of cafedelites.com Prep Time: 10 mins. Cook Time: 20 mins. Total Time: 30 mins.   Ingredients 2 large boneless and skinless chicken breasts halved horizontally to make 4 2 tablespoons flour (all-purpose or plain) 2 tablespoons fresh Parmesan cheese finely grated 1...

The Double-Edged Sword

By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your own brand awareness. Ahhh. It’s co-op time. Typically, by the end of Q1, many larger brands who dole out the dollars (actually...

The Complete Guide to Online Social Listening

By Dana Rathke, Social Media Specialist  Are you wondering what customers are thinking about your business? The best way to market to customers is through feedback and listening to their needs. Online social listening let you do just that. Here are some ideas to improve your online social listening strategy. 1)Uncover hidden conversations about your business. Online social listening, will...

Madness Dip

By Angie Ash, Executive Vice President Enjoy college basketball games with this perfect dip made for game days spent in front of your flat screen! Ingredients: 1 cup unsalted butter 3/4 pound feta cheese, crumbled 1 (8-ounce) package cream cheese, softened 2 cloves garlic, minced 1 shallot, minced 3 tablespoons dry vermouth ground white pepper, to taste 1/2 cup pine nuts, toasted 1 cup chopped sun-dried tomatoes 3/4...

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